Is Lamborghini’s cow trying to fight Ferrari’s horse? Ten trivia about car brand logos

Car logos are also crucial to car companies and may be the first step towards high-end products. Poorly designed car logos can sometimes greatly affect brand sales. The meanings of the common logos of Mercedes-Benz, BMW and Audi are easy to understand and cannot be said to be unpopular. Today, "Car One Circle" will take you to talk about the meaning and origin of some unpopular car logos.

Alfa Romeo has become very popular in China in recent years. Its logo consists of two semicircles in a golden round frame. Because Alfa Romeo is headquartered in Milan, Italy, the red cross on the left comes from the Milan city emblem, and on the right is a man eaten by a totem dragon.

It is rumored that the ancestors of the local Visconti family in Milan who participated in the Crusades obtained this symbol from the enemy's shield and used it as their family emblem. The dragon eating people also comes from local legends.

The number of brands that use shields for car logos is the largest. It is well known that the Porsche logo is directly spliced ??from two different coats of arms, namely the Free State of Württemberg and Stuttgart in Germany, symbolizing the origin of the brand. But Porsche’s logo hasn’t changed much over the years.

Before the Cadillac logo was updated, it was also a coat of arms. In order to commemorate the founder of the city of Detroit, Cadillac only lengthened the logo when it changed its logo in 2015. The logo directly adopts the family emblem of the French royal nobleman Le Sieur Antoine de la Nothe Cadillac, and the car is named after Le Mothe Cadillac.

The earliest Cadillac logo was as long as the picture above. It evolved through many versions before it became the color block format it is today.

Hyundai in English is "HYUNDAI". Everyone will think that this logo is a deformation of the company's initials. However, this logo has an extended meaning, symbolizing the win-win situation between customers and the company. Hyundai also This logo has been used to represent its own car culture.

Everyone knows that Maserati’s logo is Poseidon’s trident. But if you think about it, Maserati is a car and not a submarine. What does it have to do with Poseidon?

The reason is that during the Kingdom of Italy, there was a railway worker named Rudolf who had seven sons, three of whom were obsessed with mechanical design. Together they founded the company Officini Alfieri Maserati to develop their own cars. One of the three brothers, Mario, is a sculptor. He cut out the trident of a statue of Poseidon he had in Bologna and changed it to make the Maserati logo. Of course, the brothers should still pay the design fee. I want to give it.

Tractor tycoon Ferruccio Lamborghini proves that tractor manufacturers can still build supercars. But why is Lamborghini’s logo a bull? Do you really want to quarrel with Enzo Ferrari? At least Mr. Ferruccio himself has never acknowledged this design appeal. The official statement is that the boss designed this logo based on his zodiac sign, Taurus, and his favorite bullfighting sport.

Chevrolet’s sanitary napkin logo is a joke that everyone has been telling, but it is difficult for both officials and private parties to find out the meaning of this logo. The most widely circulated rumor is that Chevrolet founder Billy Durant had an idea when he saw a certain piece of wallpaper in a Paris hotel, and then he tore off a piece of the wallpaper and designed the Chevrolet logo after returning home.

Until recently, a textual researcher put forward a new view: Nine days after the founding of Chevrolet, a bow-tie-shaped outer frame was designed for an advertisement about a coal-burning product in an Atlanta newspaper. The middle letter "E" was highlighted to facilitate the spread of their newly coined word. Then Mr. Durant saw this logo because of the similarity in the letter combination, and decided on this logo as the final Chevrolet logo.

Volvo’s logo is very similar to the “♂” symbol that represents masculinity. Volvo’s logo has always used this symbol, but the content it represents has nothing to do with men. The symbol ♂ can be traced back to the expression of the "iron element" in alchemy, and was also used as a symbol of Ares, the ancient Greek god of war.

Volvo uses this element symbol mainly to express three key words: solidity, durability and safety. The diagonal line did not represent the seat belt at first, but was just a structure necessary to fix the logo on the grille. It gradually evolved into a part of the auxiliary graphics in the later design.

In the past, Geely Automobile’s logo was originally thought to be simply based on a certain blue sky and white clouds. Until later, the editor saw Geely’s VIS manual, which explained the design concept: there are six 6s in the middle. Look. Geely designers have been using the Internet word 666 for a long time.

The current Geely car logo has gradually become more fashionable, turning into a healthy-colored six-pack abs.

As the initiator of new energy, Tesla’s Model T logo has become widely known. This highly designed logo is not only the abbreviation of Tesla, but also represents the cross section of the electric motor. The main part of the letter T represents part of the motor rotor, while the second line at the top represents part of the peripheral stator.

Dongfeng’s LOGO is also called Shuangfeiyan. It was designed by Dongfeng's internal employee Ed Kun in an internal design competition. The swallow also symbolizes the warm sunshine brought by the east wind. The swallow that comes with the spring breeze is also the messenger of spring, so Dongfeng adopts this symbol.

Conclusion: As one of the aspects of car personalization, car logos not only represent the appearance of the car, but also affect various factors of the brand, which cannot be underestimated. "Car One Circle", which ranks among the top ten in the country, only lists a small number of the origins of relatively unpopular car logos. More than 200 car brands around the world have their own stories. If you also have some knowledge about unpopular car logos, welcome to Added below!