Wahaha Group denies having anything to do with? Guizhou wamao wine? The relationship. Wahaha denied participating in Wamao liquor, and the packaging was similar to that of Maotai? Wamao? Liquor, is it suspected of infringement?

1. Event content

Hangzhou Wahaha Group Co., Ltd. issued a statement in official website, saying that it was recently discovered that some enterprises used it? Wahaha? Nominal promotion? Wamao? Maotai-flavor liquor. Wahaha statement, not involved? Wamao? Liquor production, sales, promotion and other activities, and the product has not been provided with any authorization such as brand and enterprise name. This product and its manufacturer have nothing to do with Wahaha.

2. Is it suspected of infringement? Wamao wine? The emergence of the brand has refreshed the soy sauce industry circle, and there are such words on its posters:? In 216, Wahaha invested in the establishment of Zongsheng Intelligent, and in 222, Zongsheng Intelligent invested in the establishment of Wamao Wine Industry? . It is reported that? Wamao wine? The market investment of city partner model has been started. But now the official response has nothing to do with Wahaha. I don't know whose face I hit.

3. Maotai, the national liquor

You should know that the external packaging, bottle body label and external packaging design of liquor can be protected in copyright registration, and the copyright of the works can be determined and guaranteed by law. In recent years, Maotai has taken great care of its feathers and severely cracked down on the market behavior of counterfeiting Feitian Maotai. For example, because? Flying is not an old wine? With? Feitian Moutai? Similar packaging was judged to constitute trademark infringement and unfair competition. And? Wamao? Whether it will cause disputes in the later stage will take time to give an answer.

Postscript: In fact, enterprises must develop in a diversified way, because the east is not bright and the west is bright, but the diversification of enterprises depends on the need, ability and opportunity. However, in the process of external publicity, enterprises should adhere to the principles of fair competition, honesty and credibility, prohibit false propaganda and commercial slander, and at the same time avoid easily confusing the public or clinging to the goodwill of others? Next to famous brands? Wipe the edge? Propaganda behavior.