There is a saying that when Jobs and Woz decided to set up Apple, they couldn't think of the name of the company. At the end of work, people in the office decide what to call it. What is the boss doing? At the end of work, the boss is eating apples. Apple was founded in 1 in April, 976. The first sign of an apple is the apple that fell on Newton's head 400 years ago. Apple was bitten because Jobs absolutely insisted that apple products were as addictive as the forbidden fruit in the Garden of Eden.

After the redesign of Rob Janov, the artistic director of public relations company Regis McKenna, Janov began to make a black-and-white silhouette of Apple, but he always felt that something was missing. "I wanted to simplify the shape of the apple, and I took a bite on one side-one byte, yes, in case the apple looked like a tomato," Janov explained. Javov then added six color and horizontal color bars. The original design has thin black lines to separate different color bars, which can reduce the impression problem when printing, but Jobs does not agree with this suggestion. This completes the colorful Apple logo that we are familiar with today.

Everyone who sees the Apple logo can't help but ask: Why was the apple bitten? This may be exactly what the people who originally designed the Apple logo hoped to achieve.

(1) Bright colors give people vitality and vigor;

② Occlusal space causes people's curiosity and questions; If you want to know the taste of apples, you have to taste them yourself, right?

(3) English pronunciation (bite) is homophonic with the basic computing unit byte of the computer;

It is said that the design of this logo cost Apple a lot of money. Michael M. Scott, the former president of Apple, called it "the most expensive bloody logo ever designed". The exact figure has not been confirmed by the author.