In March 2013, Tesla filed an application to cancel the use of the trademark No. 5588947 with the Trademark Office for three consecutive years; then in April 2013, Tesla filed a The trademark dispute application is submitted to the Trademark Review and Adjudication Board, requesting the cancellation of the trademark. On September 3, 2013, Tesla filed two lawsuits against Zhan in court, claiming that Zhan had infringed copyright and constituted unfair competition. Tesla claims that it has the copyright to 'TESLA', and that "TESLA" and "Tesla" are its trade names. Zhan and its entrusted manufacturers use the above works and trade names on their products, websites, Weibo, and newspapers. , infringing on his copyright, and constituting unfair competition by using other people’s trademarks without authorization, so he requested the court to rule that Zhan and others should stop the infringement, publish a statement to eliminate the impact, and compensate economic losses of 1.1 million yuan and 3.1 million yuan for copyright infringement and unfair competition respectively. Ten thousand yuan. On June 30, 2014, Zhan filed a trademark infringement lawsuit against Tesla and Tuosule Automobile Sales (Beijing) Co., Ltd. in Beijing No. 3 Intermediate People’s Court, claiming that Tesla and its seller Tuosu Le Company's sales of "TESLA" brand electric vehicles infringe on its exclusive rights to the "TESLA" registered trademark No. 5588947, and request the court to rule that Tesla Company and Tuosule Company immediately stop selling "TESLA" brand electric vehicles and close showrooms, service centers, The Super Charging Station stopped relevant promotional activities, apologized and compensated for economic losses of 23.94 million yuan.

The case will have a significant impact on my country's new energy automobile industry. After accepting the above case, we actively communicated with all parties, and analyzed the law and reasoning with the parties through telephone exchanges, arranging interviews, etc., and ultimately made the parties After shaking hands and making peace, Zhan gave up the use of "TESLA" and other related marks, and Tesla gave up its claim to compensate Zhan for losses. The mediation work not only properly resolved the three cases accepted, but also a series of cases including the Tesla domain name dispute, the administrative case of revocation of the "TESLA" trademark for three consecutive years, and the administrative case of invalidation of the "TESLA" trademark that are currently being heard by other courts. All were solved in one package. The fierce trademark battle between the two parties has ended peacefully.