1. Contract transfer

The transferor stipulates through the contract: the specific content of the transferred registered trademark and the mutual rights, obligations and liability for breach of contract between the transferor and the transferee, and the contract Transfers are usually paid transfers, so the transferee needs to pay a certain transfer fee to the transferor.

2. Succession and transfer

(1) After the registered trademark owner (natural person) dies or ends his life, his successors can inherit the exclusive rights to the registered trademark held by the deceased;

(2) If the enterprise of the registered trademark owner is merged by another person, or the other person merges with the enterprise, he or she may inherit and transfer the exclusive right to use the registered trademark.

3. Transfers due to administrative orders

This form of transfer usually occurs in countries with public ownership. The administrative orders mentioned here are mainly: those plans and administrations that cause the transfer of property. For example, if my country's state-owned enterprises are divided, merged, disbanded or transferred according to administrative orders, the subject of registered trademarks will inevitably change.

As long as it is within the scope permitted by law, the trademark owner must follow the voluntary principle and transfer the ownership of the registered trademark; there will also be some restrictions when transferring the registered trademark, but the trademark owner must not violate it.