The "Woodpecker" brand logo is a woodpecker that holds its head high, is healthy and wealthy, and has a sense of justice. The simple and clear color blocks vividly show the image of the woodpecker as a defender of nature with a sense of justice. The "Woodpecker" consumer group is mainly young white-collar workers, business and leisure, middle class, middle- and high-income people over 25 years old with relatively stable working income. The brand style cuts into the trend of simplicity, high-end, fashion and leading products, and is suitable for white-collar parties and formal occasions. "Woodpecker" is a world-famous clothing brand with a wide range of trustworthy consumer groups. "Woodpecker" brand influence is a key factor in ensuring that franchisees' interests are efficiently returned. "Woodpecker"'s commitment - quality is higher than price.