1. Only enterprises in Chinese mainland are eligible to apply to settle in Tmall, and applications from individual industrial and commercial households and non-Chinese mainland enterprises are not accepted for the time being; Tmall does not accept applications for brand opening without obtaining the Trademark Registration Certificate or the Trademark Acceptance Notice issued by the State Trademark Office (except for some categories of imported goods), nor does it accept applications for pure graphic trademarks.

2. To enter Tmall flagship store, you must first own a company, which must be registered in Chinese mainland, including legal person (company) and partnership enterprise (partnership), and hold the corresponding business license and tax registration certificate.

3. To enter Tmall flagship store, you must have a trademark, the trademark must be registered with word mark, and you must have a trademark registration certificate or a notice of acceptance of trademark registration application (except for some categories of imported goods).

4. The brand manufacturer of Tmall flagship store must provide: enterprise qualification, and the applicant must hold the business license and tax registration certificate of mainland enterprises; To qualify for a trademark, the applicant must hold a Chinese trademark certificate or a trademark acceptance notice.