Dongguan Furniture Industry Overview Dongguan is located in the south-central part of Guangdong Province, connected to Guangzhou in the north and Shenzhen in the south. It is 47 nautical miles from Hong Kong and 48 nautical miles from Macau by water. It is in the middle of the Guangzhou-Hong Kong Economic Corridor and is between Guangzhou and Hong Kong. A necessary place for land and water transportation.
Since the reform and opening up, Dongguan has continued to innovate and develop, and has become a well-known international industrial city. Clothing, toys, electronics, shoes, woolen fabrics and furniture and other industries occupy a very large share of international production and enjoy Reputation.
1 Furniture is one of the eight traditional pillar industries in Dongguan.
Since the Song Dynasty, Dongjiang wood has been discharged by waterways to Shilong, Guancheng and Humen. Dongguan’s woodware industry has been quite prosperous, forming Dongguan’s largest handmade furniture industry.
During the Qing Dynasty, there were many furniture, pot and bucket shops in the three major towns.
The development of Dongguan’s modern furniture industry mainly began in the 1970s and 1980s.
At that time, taking advantage of Dongguan’s favorable location, the gradual opening of the market and the good momentum of foreign trade, a group of collective, private and Hong Kong-funded enterprises took the lead in development.
In the late 1980s and 1990s, a number of Taiwan-funded enterprises such as Taisheng settled in and developed, driving the rapid and vigorous development of the entire Dongguan furniture industry.
Now, Dongguan is an important furniture base in China and even the world, and has formed a strong industrial cluster.
According to incomplete statistics, the total output value of Dongguan's furniture industry in 2009 was nearly 70 billion yuan, and the total export volume was more than 3 billion US dollars.
There are more than 3,000 furniture and supporting companies here, including a large number of large elite companies such as Taisheng, Yunshitong, Guangrun, Fubao, etc. The ratio of exports to domestic sales is about 4:6.
Here, there are Dalingshan Town, "China's No. 1 Furniture Export Town" and "China's Important Furniture Export Town", "Oriental Furniture Capital", and "China's Famous Convention and Exhibition Town" - Houjie Town , domestic large-scale timber trading markets - "Jilong Timber Market" and "Xingye Timber Market".
The "International Famous Furniture (Dongguan) Exhibition" held in March and September every year brings together domestic and foreign enterprises and buyers in Dongguan.
Dongguan Furniture Association Dongguan Furniture Association (English: Dongguan
Furniture
Association, abbreviation: DGFA) was led by the Dongguan Council for the Promotion of International Trade in December 1996 Established in cooperation with the China Chamber of International Commerce Dongguan Furniture Industry Chamber of Commerce (English: China
Chamber
of
International
Commerce
Dongguan
Furniture
Industry
Chamber
of
Commerce) is "two brands ", a set of people" is a non-profit social group with independent legal personality.
In line with the purpose of "serving enterprises, serving the industry, and serving the society", the association carries out work through exhibitions, inspections, trainings, conferences, media and other forms to help enterprises expand domestic and foreign markets and build brands. It plays a positive role as a link and bridge in many aspects such as strategy, coping with domestic and foreign trade frictions, improving enterprise production, sales and management levels, promoting exchanges between enterprises and relevant domestic and foreign organizations, and improving the cohesion and competitiveness of Dongguan furniture enterprises.
The association once hosted the "First Famous Furniture (Dongguan) Exhibition", led enterprises to set up "Dongguan Furniture Exhibition and Sales Center" in Wuhan, Hefei and other places, organized groups to participate in international furniture exhibitions such as the Middle East and Guangzhou, and went to The United States, Italy, Russia and other places purchased wood, inspected the furniture market, held the "China-Denmark Furniture Procurement Fair", formulated the "Dongguan Furniture Association Intellectual Property Convention", published the "Dongguan Furniture" magazine, and cast the "Dongguan Furniture" collective trademark and Regional brands, etc.
After more than 10 years of exploration and development, the Dongguan Furniture Association has matured and its membership team has continued to grow. It has brought together elite furniture companies from Hong Kong, Taiwan and Dongguan, covering furniture, panels, hardware, home decoration, In the fields of coatings, circulation and other fields, services are also constantly innovated, expanded and improved.
Dongguan Furniture Dongguan is an important base for furniture in China and even the world.
Whether it is domestic or foreign sales, Dongguan has always led the continuous development of China's furniture industry.
The "International Famous Furniture (Dongguan) Exhibition" held in March and September every year brings together nearly 70% of the country's well-known brands.
There are more than 2,000 furniture companies in Dongguan, of which more than 100 have an output value of more than 100 million yuan.
According to incomplete statistics, Dongguan's furniture production value in 2009 was nearly 70 billion yuan, and its total export volume was more than 3 billion US dollars.
Dongguan Furniture is famous at home and abroad for its innovative design and good quality.
It is already a representative of the high-end field of furniture and is favored by consumers.
In all mid-to-high-end furniture stores in China, Dongguan furniture brands always occupy a large proportion.
Dongguan Furniture is also an important regional brand in the furniture industry.
With the consent of the Dongguan Municipal People's Government, the Dongguan Furniture Association has registered the "Dongguan Furniture" collective trademark and is creating the "Dongguan Furniture" regional brand through various forms.
"Dongguan Furniture" is a monthly magazine sponsored by the Dongguan Furniture Association.
It was founded in January 2006 and has Chinese and English pages. It is one of the most professional furniture industry publications in China.
A Brief History of Dongguan Furniture Since the reform and opening up, Dongguan has continued to innovate and develop, and has become a well-known international industrial city. Electronic information, hardware molds, textiles and clothing and other industries occupy an important share of international production and enjoy Reputation.
The furniture industry is one of the four characteristic industries in Dongguan.
As early as the Song Dynasty, Dongguan’s furniture industry has been recorded in writing.
After liberation, Dongguan's wooden furniture industry developed rapidly, and a number of mass-produced state-owned enterprises gradually became large-scale.
For example, Shilong Timber Factory imported some of its equipment and has good management. It has begun to have plate production lines. In addition to some domestic sales, most of its products are sold overseas.
After the reform and opening up, domestic and foreign-funded enterprises developed simultaneously, and Dongguan's furniture industry began to flourish.
In terms of domestic capital: Huahui, Shixing and other private enterprises were the first to be founded, and some state-owned or collective enterprises were restructured, which promoted the development of private furniture enterprises.
In terms of foreign investment: Many Hong Kong people from Wangu have returned to their hometown to set up factories, or some Wan people have cooperated with Hong Kong trading companies.
In the early 1990s, a number of Taiwan-funded enterprises such as Tai Sheng entered Dongguan.
These foreign-funded enterprises bring excellent talent teams, scientific management concepts, advanced production equipment, as well as overseas orders and information, and promote Dongguan furniture to the international market.
In 1999, based on the solid foundation of the furniture industry, the International Famous Furniture (Dongguan) Exhibition was born, pushing the Dongguan furniture industry to a new peak.
Gradually, Dongguan Furniture has begun to lead the Chinese furniture industry.
Currently, there are more than 3,000 furniture and ancillary companies in Dongguan, more than 100 with an output value of over 100 million yuan, including a large number of internationally renowned companies and brands such as Guangrun, Fubao, and Taisheng. Their products are mainly mid-to-high-end. host.
According to incomplete statistics, the GDP in 2011 was nearly 55 billion yuan, of which exports were approximately US$4 billion.
As of 2011, Dongguan’s furniture industry has 44 famous brands (pieces) at or above the national and provincial levels, Dalingshan Town, the “No. 1 Furniture Export Town in China”, and Houjie, the “Oriental Furniture Capital” The town is famous at home and abroad.
Dongguan has become an important R&D, and procurement base for the furniture industry in China and even the world.
Dongguan Furniture Industry Cluster Dongguan Furniture is based on a complete industrial cluster! There are nearly 2,000 furniture companies, about 300 furniture raw and auxiliary material supporting companies for brands above designated size, and about 1,000 companies. Dalingshan, the first furniture export town in China, is a veritable furniture kingdom with the largest group of furniture companies in Southeast Asia. With the most advanced furniture production equipment, the most complete supporting industries, the strongest furniture export capabilities and many of the most well-known furniture brands, it currently has more than 200 large-scale and high-grade furniture companies, including listed companies and companies with over 100 million yuan. There are more than 30 furniture investment companies.
It was awarded the honorary titles of "China's No. 1 Furniture Export Town" and "China's Furniture Export Town".
1 Houjie Town, the furniture capital of China and the international furniture purchasing center of Guangdong, is not only a furniture production base and exhibition base, but also the first stop for purchasing mid- to high-end furniture in the world.
There are nearly 400 furniture companies and more than 10 professional furniture markets, with more than 100,000 employees.
The 5-kilometer-long Furniture Avenue is a large-scale distribution base for furniture, machinery, materials, and accessories.
The biannual "International Famous Furniture (Dongguan) Exhibition" is one of the largest, highest-grade and most effective professional furniture exhibitions in Asia.
In 2011, Houjie was recognized by the Guangdong Provincial Government as the only "Guangdong Furniture International Procurement Center".
The new landmark of the global furniture industry - the 102-story Furniture Headquarters Building + the 1.5 million square meter Famous Furniture Expo Park (under construction) is located on Furniture Avenue, including famous furniture that integrates exhibition and year-round brand display functions. The new exhibition hall, as well as the 102-story Famous Furniture Headquarters Building, a super high-rise office building that serves as the office center for furniture brand marketing, procurement, design, research and development and supporting services.
Famous Furniture Expo Park combines professional furniture exhibitions with year-round brand displays to form a "Milan + High Point" model of exhibition and trade linkage, and is committed to becoming a Chinese furniture brand marketing headquarters base and an international brand. The bridgehead into the Chinese market and the global furniture international purchasing center.
The largest furniture industry exhibition in Asia - the "International Famous Furniture (Dongguan) Exhibition" held twice a year (March and September) is currently the only furniture exhibition in China that serves as a demonstration unit for intellectual property protection, China Currently the only professional furniture exhibition that has passed UFI international certification.
This is the first choice exhibition for more than 80% of the famous domestic furniture brands! This is the best platform for purchasing Chinese furniture in the minds of more than 100,000 professional buyers from more than 100 countries! The Furniture Exhibition, the Machinery Materials Exhibition, and the Home Decorations Exhibition are held at the same time, with an exhibition scale of 270,000 square meters, building a complete industrial chain, and building a high-efficiency and low-cost procurement platform to gather more popularity.
The famous domestic home furnishing procurement base - Xingye International Furniture Capital, Famous Furniture·Jane Eyre Home Accessories Center Xingye Home, is located on Furniture Avenue, integrating geographical advantages, industrial foundation and exhibition effects, and conforms to Dongguan The strategic concept of “building a city through commerce and trade” and the strategic planning for dual industrial transformation.
Xingye Home Furnishing has a planned land area of ??1,000 acres. Once completed, it will include a furniture hall, building materials hall, accessories hall, independent bathroom cabinet hall, furniture museum, designers international club, information research and development center, etc.
The ultimate strategic goal is to make it a global furniture procurement center and a global furniture headquarters base.
Famous Furniture·Jane Eyre Home Accessories Center is the only professional home accessories market in Dongguan. It is located on Furniture Avenue with a total area of ??40,000 square meters. It has a large scale, good hardware, complete supporting facilities and a superior geographical location. The three-in-one exhibition, exhibition and sales model has unique advantages.
The home furnishing exhibitions held twice a year attract furniture buyers from overseas and all over the world. Huge procurement resources and overseas orders will become the incomparable advantages of this project.
The famous domestic furniture raw and auxiliary material procurement bases - Xingye Timber Market, Houjie International Furniture Material Market, Houjie International Furniture Material Market, covering an area of ??76,000 square meters, are planned and laid out according to five major business areas: Genuine Leather Area , fabric area, hardware paint area, woodworking machinery area, veneer material area.
The market fully demonstrates the new economic model of the trinity of brand furniture exhibitions, furniture production places and raw material supply places, and has become one of the largest furniture material production and sales bases in South China.
Xingye Timber Market covers an area of ??400,000 square meters and a construction area of ??300,000 square meters. It has become an international trading center for wood, veneer and artificial panels.
The market has more than 800 merchants, dealing in thousands of species of wood from more than 50 countries on five continents and many provinces in China.
Five major areas have been formed: veneer (thin sheets) area; imported wood area; domestic wood area; artificial board area; decorative materials area.
The market products are sold to more than 60 countries/regions around the world and every province in China.
Domestic professional furniture testing agency - Guangdong Furniture Product Quality Supervision and Inspection Station (Dongguan). This agency is a third-party furniture product quality supervision agency established and authorized by the Guangdong Provincial Bureau of Quality Supervision and the Dongguan Municipal Bureau of Quality Supervision in accordance with the law. The inspection agency is affiliated with the Dongguan Quality Supervision and Inspection Center and is a government non-profit institution.
This site has passed the China Quality Certification Center (CQC) contract laboratory for furniture certification and is the testing organization responsible for CQC quality and environmental certification and safety certification in Guangdong and Guangxi provinces.
It has passed more than 50 national laboratory accreditation and metrology certification projects, covering inspection projects for furniture products and peripheral products.
China Furniture Regional Brand Logistics Base - Dongguan Furniture Logistics Distribution Center Dongguan Furniture Logistics Distribution Center is located in Gao_ Town, Dongguan. It was jointly established by the Dongguan Furniture Association and Baimao Logistics City to ensure that Dongguan furniture is delivered to Safe and fast across the country.
Baimao Logistics City is the largest comprehensive highway logistics and freight park in Dongguan that integrates warehousing, distribution, logistics, and information services. It has a construction area of ??250,000 square meters, more than 1,200 shops, and 50,000 square meters. Square meters of storage, 1,000 large parking spaces, all-weather loading and unloading.
The center started operation in October 2012.
China Furniture Professional Library - Dalingshan·China Furniture Library (under construction) is located in Dalingshan, the first furniture export town in China, with a total construction area of ??nearly 40,000 square meters.
After completion, the library will mainly collect documents related to the furniture industry and the furniture industry chain, including furniture history, furniture industry documents, furniture industry chain related documents, art appreciation and theoretical research documents, and furniture related documents. There are seven categories including newspapers, periodicals, furniture company resources, and furniture sample albums.
The library plans to collect 200,000-250,000 books, including 50,000 books on furniture.
The construction of the library will fill the gap in the special library in the field of furniture in my country.
The furniture industry talent training and transfer base - China (Dongguan) Furniture Vocational Skills Training Base, with the support and guidance of the Ministry of Human Resources and Social Security and the China Furniture Association, was launched on August 10, 2010. "China Furniture Industry Vocational Skills Training Base (Dongguan)" was established.
The training base has now established 2 teaching sites including Dongguan Vocational and Technical College, and 15 training sites including Guangrun and Fubao, aiming to gather, cultivate and transport various types of talents for furniture companies and industries. Improve the quality, status of practitioners and the comprehensive competitiveness of enterprises, realize the development of enterprises through talents, and promote the healthy development of the industry! Guangdong Province Furniture Industry Innovation Platform - Dongguan International Famous Furniture Design R&D Institute This R&D institute is advocated and supported by the Dongguan Municipal People's Government and Houjie Town People's Government, and initiated by the Dongguan Famous Furniture Club. Furniture companies in Dongguan, Hong Kong, and other places, Relevant universities and industry organizations collaborated to establish it and officially started operation in September 2008.
Relying on the perfect industrial chain and strong industrial cluster foundation of Houjie, the capital of furniture, as well as the international influence of the International Famous Furniture (Dongguan) Exhibition, the R&D Institute is committed to creating and improving the public *** The technological innovation platform creates new driving force for the sustainable development of China's home furnishing industry.
The Novartis China Furniture Museum, a well-known furniture museum both at home and abroad, is wholly owned by Dongguan Novartis Furniture Co., Ltd., the first well-known Chinese furniture company listed in the United States. It is the first furniture museum in China.
The museum is divided into "Shang, Zhou, Qin and Han", "Two Jin and Southern and Northern Dynasties", "Sui, Tang and Five Dynasties", "Song and Yuan", "Ming and Qing", "", "", "Modern", "Contemporary Furniture Designer" The 10 exhibition areas, including "Works and Works" and "Future and Conceptual Furniture Experience", take the changes in people's lifestyles in different historical periods as the background, take the rich evolution of furniture categories as the main line, and use representative furniture and supporting art furnishings to create a Vivid life scenes, and with the help of rich graphic and historical materials and high-tech video demonstrations, truly reproduce the furniture characteristics and life styles of various historical periods.
The authoritative and professional monthly magazine of China's furniture industry - "Dongguan Furniture" magazine "Dongguan Furniture" magazine was founded in January 2006. It is a relatively mature magazine in terms of layout design and distribution channels, integrating design A monthly furniture magazine that combines aesthetics, consumer guides and industry features.
This magazine introduces and appreciates well-known furniture brands in Dongguan and at home and abroad, analyzes and extends furniture products and home consumption habits, allowing people to understand a new and personalized home world.
China's first road named after furniture - Houjie Furniture Avenue 1 Furniture Avenue is located in Houjie, the capital of furniture, with a total length of 5 kilometers. It was officially named in 1999.
Furniture Avenue is the epitome of the Dongguan furniture industry cluster and an important furniture marketing base and distribution center in the world. It is known as the "World Furniture Store in the World Factory".
Here, there are furniture and raw and auxiliary material companies and exhibition halls, the International Furniture Headquarters Building and the biannual International Famous Furniture Exhibition, large furniture shopping malls and raw and auxiliary material markets, and well-known foreign furniture dealers. Institutions in China and five-star hotels.
Humen Port is a national first-class port and one of the important ports in Guangdong Province.
Humen Port is located in the middle of the Guangzhou-Dongguan-Shenzhen-Hong Kong urban development axis and the center of the Pearl River Delta Economic Zone. It is also located at the center of the sea channel of Guangzhou Port and is backed by the Pearl River Delta, which has the most active export-oriented economic development. The Northeast has unique geographical advantages and superior economic agglomeration advantages.
***It is divided into five major port areas: Mayong, Shatin, Shajiao, Chang'an and Inland River.
In 2007, the first multi-purpose deep-water berth - Berth No. 5 and No. 6 in Shatin Port Area was opened for operation.
Furniture Exhibition Information 1. Five major exhibition areas 1. Woodworking Machinery Exhibition Area
2. Software Machinery and Tools Exhibition Area
3. Furniture Hardware Exhibition Area
4. Furniture raw and auxiliary materials exhibition area
5. Overseas comprehensive exhibition area
2. Furniture Expo organizer China Furniture Association China Foreign Trade Center (Group) Guangdong Furniture Association Hong Kong Furniture Decoration Manufacturers Association Organizer:
China Foreign Trade Guangzhou Exhibition Corporation Supporting Unit:
Hong Kong Trade Development Council District Furniture Industry Association 3. Furniture Expo co-organizer Guangzhou Furniture Association Beijing Furniture Industry Association Shunde District Furniture Association Zhongshan Furniture Chamber of Commerce Dongguan Furniture Association Foshan Furniture Industry Association Yuhuan County Furniture Industry Association Dongguan Furniture Logo Dongguan Furniture Logo is the Dongguan Municipal People’s Government’s consent to the Dongguan Furniture Association to use “Dongguan Furniture” as Collective trademark, used as a carrier to develop regional brands of Dongguan furniture.
The Dongguan Furniture Association and relevant units have formulated the "Dongguan Furniture Mark Plan" and formulated the "Dongguan Furniture Mark Use and Management Rules" to provide Dongguan Furniture with a standardized review and license system. The brand establishes a quality review structure, implements a unified "Dongguan Furniture Mark" system, encourages enterprises to operate with integrity and abide by the law, pays attention to product and service quality, enhances product grade and brand value, and ultimately plays a role in giving full play to the characteristics of Dongguan furniture and promoting the healthy development of the industry. , for the purpose of maintaining the reputation of Dongguan Furniture and the interests of consumers.
Only Dongguan furniture companies that comply with the "Dongguan Furniture Mark Usage and Management Rules" and meet the applicable standards of the "Dongguan Furniture Mark" can use the Dongguan Furniture Mark.