A company in Wujiang needs to register a trademark, but what should we do with the latest registered trademark now? What is the process of registering a company trademark? Xiaobian brought it to you? Apply for trademark registration? Related knowledge, which may be what you need. Detailed process of Wujiang registered trademark

trademark registration process 1. Formal examination

If the application procedures are complete and the application documents are filled out in accordance with the regulations, the Trademark Office will issue a notice of acceptance.

if the application procedures are incomplete or the application documents are not filled in as required, a notice of rejection will be issued and returned, and the application date will not be retained.

if the application procedures are basically complete or the application documents basically meet the requirements, but need to be corrected, the Trademark Office will issue a notice of correction of the application for trademark registration. If the applicant makes corrections within the time limit and returns them to the Trademark Office, the date of application shall be kept; If no correction is made or the correction is made within the time limit, the Trademark Office will issue a notice of rejection and return it, and the application date will not be retained.

trademark registration process ii. substantive examination

a trademark application enters substantive examination after passing formal examination. After substantive examination, the Trademark Office shall preliminarily examine and approve any trademark application that meets the relevant provisions of the Trademark Law and make an announcement.

if the application is rejected, a notice of rejection shall be issued to the applicant.

if the trademark office thinks that the contents of the application for trademark registration can be amended, it will issue a review opinion. If the applicant gives a reply within the time limit, the Trademark Office will continue the examination.

the trademark that has been preliminarily approved after examination shall be announced by the China Trademark Office in the Trademark Announcement.

within three months from the date of announcement, anyone can raise an objection to the trademark preliminarily approved by China Trademark Office.

if there is no objection or the objection is not established after ruling, the Chinese Trademark Office will approve the registration, issue a trademark registration certificate and make an announcement in the Trademark Announcement; If the objection is established by ruling, the registration shall not be approved.

request for reexamination

in the process of trademark registration, if the applicant is not satisfied with the rejection of the trademark registration application by the Trademark Office, he may request reexamination from the Trademark Review and Adjudication Board. The Trademark Review and Adjudication Board will make a final decision on whether to approve or not to register, and notify the applicant in writing. If the party concerned refuses to accept the objection ruling of the Trademark Office, he may request a reexamination to the Trademark Review and Adjudication Board. The Trademark Review and Adjudication Board will make a final decision and notify the parties in writing. What is the principle of Wujiang trademark naming?

To name a trademark, we should not only meet the legal requirements of trademark naming, but also follow the following principles:

1. Easy to recognize, read, understand, remember and write

The name of a trademark must be clear and concise first; Words should be easy to understand, and don't use difficult and obscure words; Use words with simple strokes, easy to write and print, and don't use ancient words and waste words with complicated strokes, which are difficult to identify or have been eliminated; Pronunciation should be loud and smooth, with musical aesthetic feeling, and it is necessary to avoid bending and writhing. In addition, the text of the name cannot be too long.

2. Grasp the characteristics and highlight the key points

The trademark name is very short and can only show the characteristics of a certain aspect of the product, so it is necessary to grasp the characteristics and highlight the key points. This kind of prominence, or focus on showing identity, such as? Kweichow Moutai? ; Or focus on display technology, such as? Guhan health essence? ; Or focus on displaying materials, such as? Two-sided needle toothpaste ; Or focus on showing value, such as? Diamond fan? ; Or focus on demonstrating utility, such as? Belle brand soap? ; Or sketch an image, such as? White rabbit toothpaste? ; Or express interest, such as? Xiyingmen towel quilt? ; Or show style, such as? Princess piano? ; Wait a minute.

3. name and reality should be integrated to avoid self-contradiction

the name should reflect a certain feature of the commodity from a certain side, which should be related to the commodity to some extent, and there should be no phenomenon that the name and reality of the commodity do not match or

damage the image of the commodity. Such as? Panther brand agricultural vehicle? ，? Panther? Shows the power of the car. Chrysanthemum? Electric fan? Chrysanthemum? It gives people a cool feeling, and the combination of name and reality is reasonable.

4. Consider the psychology of consumers

Commodities have certain consumers, and naming should consider the psychology of consumers in order to win the market. For example, children's products should consider children's psychology: so there are little angel children's shoes, white rabbit toffee and Wahaha fruit milk. Health care products for the elderly should consider the psychology of the elderly: therefore, there are Bainianle Chinese patent medicine, Laolaifu oral liquid and Ruyi brand crutches. Cosmetics are mainly consumed by young women, so the brand names are fashionable and foreign: Aoqi, Yaqian, Head & Shoulders, Lihua Sibao and Golden Ballet. High-end consumer goods, aiming at the characteristics that buyers should choose carefully, use brand names to show that the goods are precious, sophisticated, durable and advanced, so there are Strauss brand pianos, Panda brand televisions, aerospace brand refrigerators, sapphire brand watches and so on.

5. The name should be aesthetic and meaningful.

The so-called aesthetic means that the name has a vivid image and can make people have a good association. Such as: tulip wallpaper, Penguin sweater and Lianhua monosodium glutamate.

meaningful means that a name can contain more information. Such as? Like it? It not only shows that the product introduces Italian technology, but also tells people that the product is satisfactory. ? Lao Laifu? It has both Chinese meaning of getting old and being blessed, and it is homophonic with English LONGLIFE. What kind of trademark in Wujiang can't be registered

A trademark applied for registration according to Article 9 of the Trademark Law should have distinctive features, be easy to identify and not conflict with the legal rights previously obtained by others.

the trademark registrant has the right to indicate? Registered trademark? Or a registration mark.

Article 1 The following signs shall not be used as trademarks:

(1) identical with or similar to the national name, national flag, national emblem, military flag and medal of the People's Republic of China, and identical with the names of specific places where the central state organs are located or the names and figures of landmark buildings;

(2) identical with or similar to a foreign country's name, national flag, national emblem or military flag, unless it is approved by the government of that country;

(3) identical with or similar to the name, flag and emblem of an intergovernmental international organization, except with the consent of the organization or not easily misleading the public;

(4) identical with or similar to the official marks and inspection marks indicating the implementation of control and guarantee, unless authorized;

(5) same? Red Cross? 、? Red Crescent? The name and logo are the same or similar;

(6) having ethnic discrimination;

(7) exaggerating publicity and being deceptive;

(8) It is harmful to socialist morality or has other adverse effects.

the names of administrative divisions at or above the county level or foreign names known to the public shall not be used as trademarks. However, unless the place names have other meaning or are part of collective trademarks or certification trademarks; Registered trademarks using geographical names shall remain valid.

Article 11 The following signs shall not be registered as trademarks:

(1) Only the common name, figure and model of the commodity;

(2) directly indicating the quality, main raw materials, function, use, weight, quantity and other characteristics of the goods;

(3) lacking distinctive features.

the marks listed in the preceding paragraph can be registered as trademarks if they have been used to obtain distinctive features and are easy to identify.

apply for trademark registration