This phenomenon is indeed quite common, but it is not a good thing. Why are things in WeChat business so much cheaper than counters? I think there are three main reasons: first, the counter has other expenses, such as venue rent and labor wages; Second, there is a problem with the purchase channels of WeChat merchants, which may not be purchased from formal channels; Third, what WeChat merchants sell is not necessarily genuine, and some may be fakes. Based on the above three points, the price of things in WeChat business will naturally be cheaper. However, be careful when buying these things, because you don't know whether what you buy is true or not.

First, counter goods include other expenses.

The price of the goods in the counter itself may not be high, and the purchase price may be 20% to 30%, but why do they sell at the regular price in the later stage? That's because other costs must be included in the price of goods. The price of counter products includes not only the value of the product itself, but also the venue rent of the counter, the salary and bonus of the sales staff, utilities and so on. In this way, the price of the counter will naturally be high.

Second, the purchase channels of WeChat merchants are different from those of counters.

Although it is the same brand, it may be produced in different countries. For example, some big-name shoes we often buy are made in China, Europe and America, and Southeast Asian countries. Although these shoes are of the same brand, the cost is actually very different, and the price itself is also very different.

Third, the goods in the WeChat business are all fake.

Why is the reputation of WeChat merchants so bad? It is because the supply is not guaranteed that people often buy fakes at WeChat merchants. There are many shanzhai in China, and some so-called imported products are actually made by small domestic workshops.

The so-called WeChat business products are rarely guaranteed, and too many are three no products. Therefore, if it is not necessary, or if you go to a formal and qualified channel to purchase goods, it is best not to choose things from WeChat merchants.