Copycat refers to counterfeit and counterfeit products that are imitated, copied, and plagiarized. Such as: copycat culture, etc.

In Shanzhai, evading government management is, in layman’s terms, piracy, cloning, imitation, etc., an industry developed by private IT forces. Its main characteristics are counterfeiting, rapidity and civilianization. The main form is to start through small workshops and quickly imitate famous brands, involving different fields such as mobile phones and game consoles. Copycat products include copycat mobile phones, copycat digital cameras, copycat MP3 players, etc. Extended information

According to a survey, many of the “same-style products” sold by celebrities on e-commerce platforms are actually copycat “same-style products”. This behavior of using the "star effect" to sell counterfeit goods not only harms the legitimate rights and interests of consumers, but is also suspected of infringing on the exclusive rights of manufacturers to trademark. On the other hand, some consumers continue to follow the trend even though they know that low-priced “star-style products” are fishy. This is not a rational consumption behavior.

As soon as the CCTV Spring Festival Gala ended, related "star styles" became a hot search on the Internet. Some media found that on some e-commerce platforms, many merchants use the same lipstick, the same coat, etc. as labels to promote their own products, such as "Li Sisi Fluorescent Lipstick", "Ma Li Coat", and even "stage magic" Wine bottles with the label "Liu Qian Spring Festival Gala" are also on sale.

However, these so-called "same style" products are not really the same style, and most of them are counterfeit products. Taking "same lipstick" as an example, some merchants said that after seeing "Li Sisi lipstick" on the hot search, they quickly found the same color and put it on the shelves overnight. However, it is not certain that the lipsticks sold in the store are the same as those used by celebrities. It is just that the colors will be more similar. The use of "same style as celebrities" for promotion is just to facilitate consumers' search.

Some legal experts pointed out that whether the use of celebrity photos for publicity is an infringement mainly depends on whether the celebrity's authorization is obtained. If it is used without authorization, it is suspected of infringing on the celebrity's portrait rights and other civil rights. For some counterfeit products of the same style, the sale of counterfeit brand clothing is also suspected of infringement. The main infringement is the manufacturer's exclusive rights to trademarks, design patents and other rights.

Baidu Encyclopedia - Shanzhai

People's Daily Online - Many "stars' same models" on the e-commerce platform are actually "copycat products"