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Development of Lanzhou Beef Lamian Noodles

The development of Lanzhou beef Lamian Noodles is generally divided into four stages:

The first stage, from 1915 to the early 198s, was not popularized until the reform and opening up, and there were more than a dozen noodle shops at most after the founding of New China.

in the second stage, from the early 198s to the mid-199s, the quantity surged and the quality varied greatly. With brand awareness, the popularity of single stores began to affect sales, and operations expanded to other places. At that time, in the case of insufficient seats in the beef noodle restaurant, the location was narrow and uncomfortable, and the sanitation was poor. Diners had to squat on the street to taste Lamian Noodles, which was also a big landscape in Lanzhou in the old days. Since the early 199s, the new beef noodle chain has improved the above shortcomings. However, the characteristics of fast food in the whole beef noodle restaurant remain.

in the third stage, in the mid-199s, chain franchise began to appear, and enterprise-oriented standard management gradually became a knowledge.

in the fourth stage, since the mid-199s, corporate culture construction and standardized industrial processes have been established and developed. Lanzhou beef Lamian Noodles has rapidly changed from local snacks to mass fast food quality in the fission growth of quantity.

The pace of development of Lanzhou Beef Lamian Noodles has been accelerating, the variety of its business has been increasingly enriched, the number of outlets has increased significantly, and its brand image has been significantly improved, showing a development trend of the integration of regional catering characteristics and modern catering industry, which has laid a good foundation for the industrial development of Lanzhou Beef Lamian Noodles. According to rough statistics in 213, there are about 1,2 beef noodle restaurants in Lanzhou, with a huge scale.

In p>1999, Lanzhou beef Lamian Noodles, Beijing Quanjude Roast Duck and Tianjin Goubuli Steamed Bun were identified by the state as the three major Chinese fast food pilot promotion varieties. Lamian Noodles, a Lanzhou beef, was promoted to "the first side of China".

in June, 27, Lanzhou city selected one of nearly 5 works as the unified logo of Lanzhou beef Lamian Noodles, and applied for registration as a trademark. Its pattern is dominated by green, and the figure looks like a bull's head but shows Lamian Noodles's movements. In daily life, consumers can't know the "standard" compliance only as diners. Therefore, the official authorized the use of the trademark "Lanzhou Beef Lamian Noodles" for noodle restaurants that meet the standards, so that consumers can know at a glance whether the store is "authentic" when eating.

On September 28th, 27, the first "China Lanzhou Beef Noodle Festival" sponsored by Lanzhou Municipal Government and Gansu Provincial Department of Commerce was grandly opened in Dongfanghong Square. The logo of Lanzhou Beef Noodle was unveiled, and the sculpture "Cow Bowl" appeared in Dongfanghong Square. At the opening ceremony, Zhang Jinliang, assistant governor of Gansu and mayor of Lanzhou, and Zhu Tongxin, director of Gansu Provincial Administration for Industry and Commerce, unveiled the logo of Lanzhou beef noodles. The organizer awarded a prize of 5, yuan to Yu Ling, the author of the award-winning work, and awarded cards and certificates to the selected "Beef Ramen Restaurant Favored by Citizens" and "Etiquette Star". The ten "citizens' favorite beef noodle restaurants" selected became the first noodle restaurants to use the logo of Lanzhou beef noodles, and the first trademark was awarded to Lanzhou Hotel in Beijing.

in p>29, this trademark authorization work has been fully launched.

in p>21, there were 199 beef Lamian Noodles restaurants (stores) in Lanzhou, including 639 Muslim noodle restaurants (stores), with a total business area of over 6, square meters, more than 1, employees and an annual turnover of 1.2 billion yuan. The Lanzhou Municipal Government plans to establish a nationwide beef Lamian Noodles industrial system integrating scientific research and development, technical training, production and processing, logistics and distribution, and chain operation in the next three to five years, and develop "six unified" chain stores of processing, distribution, sales, labeling, management and service.

in may p>21, the state trademark office approved the registration application of "Lanzhou beef Lamian Noodles".

On July 2nd, 21, experts from China Cuisine Association named Lanzhou, Gansu Province as the "Hometown of Beef Noodles in China" in order to carry forward this famous brand of ethnic catering.

On the afternoon of March 31, 212, Gansu Provincial Department of Human Resources and Social Security held a forum to listen to the opinions and suggestions of experts and relevant parties on how to promote the standardization, professionalization and industrialization of Lanzhou beef Lamian Noodles. Zhu Zhiliang, consultant of the Standing Committee of Gansu Provincial People's Congress, honorary president of Gansu Human Resources Industry Association and former deputy director of the Standing Committee of Gansu Provincial People's Congress, was hired as the consultant of the National Special Professional Ability Assessment and Appraisal Committee for Lanzhou Beef Lamian Noodles in China. Ma Shaomin, the representative of the 11th National People's Congress, winner of the 24th Chinese Drama Plum Blossom Award, national first-class actor, leading talent in Gansu Province and deputy head of the provincial Peking Opera Troupe, was hired as "China Lanzhou Beef Lamian Noodles Image Ambassador".

from the morning of August 6th to August 26th, 212, the "212 China Lanzhou Beef Lamian Noodles Festival" was grandly opened in Gansu International Convention and Exhibition Center jointly organized by China International Chamber of Commerce, China Cuisine Association, Lanzhou Municipal Committee and Municipal Government.

On the afternoon of August 6th, 212, China Lanzhou Beef Lamian Noodles Industrial Upgrading and Leaping Development Summit Forum was held in Lanzhou.

On the morning of September 7th, 212, Gansu Xinglong Lanzhou Beef Lamian Noodles Vocational Training School was inaugurated in Lanzhou, marking the birth of the first Lanzhou Beef Lamian Noodles Special Vocational Ability Training School in China, which will effectively promote the standardization, professionalization and industrialization of Lanzhou Beef Lamian Noodles.

among the folk, Lanzhou beef Lamian Noodles, Shanxi Daoxiao Noodles, Henan Huimian Noodles, Sichuan Dandan Noodles, Beijing Zhajiang Noodles, Wuhan Regan Noodles, Kunshan Ozao Noodle, Zhenjiang Pot Cover Noodle, Hangzhou Piarchuan and Jilin Yanbian Cold Noodles are the top ten pasta in China, which are rare and delicious.