Qiaodan Sports changed its name to Zhongqiao Sports.

In 2021, the nine-year trademark prosecution battle between NBA star Jordan and China’s Jordan Sports brand was finally settled, and China’s Jordan Sports announced that it would change its name to “Zhong Qiao”. At the beginning of the new year of 2021, some media reported that "Qiaodan Sports" changed its industrial and commercial number and changed its name to "Zhongqiao Sports Co., Ltd." This means that its protracted trademark battle with NBA star Jordan finally ended in defeat.

The reason for the name change of Jordan Sports

As we all know, "Michael Jordan" is the Chinese translation of the name of NBA superstar Michael Jordan. Michael Jordan is not only a world-famous basketball star, but also owns a well-known brand called "Air Jordan".

The Chinese Jordan Sports Company, which was forced to change its name, was founded in 2000. Its business scope is similar to that of Air Jordan, including the design, production and sales of sports shoes and apparel. Its LOGO also resembles Michael Jordan's classic dunk. The movements are almost identical.

In 2012, Michael Jordan started a trademark prosecution battle with Zhongqiao in China. On December 30, 2020, Zhongqiao was sentenced to lose the lawsuit and was ordered to stop using the "Jordan" trade name in its name. In early January 2021, China Qiaodan Sports announced a name change.