Revolving around patents, two Shandong companies are experiencing a happy and sad story.
Case 1: More than 1,000 patents and more than 200 core invention patents. This is the patent field? A super player? Joyoung’s 21 years of technology accumulation covers all aspects of a soymilk machine. core technology. In the past ten years, Joyoung has filed hundreds of lawsuits at home and abroad. However, no matter whether it is an ill-intentioned domestic giant or a multinational company, almost no one has won the case. The secret lies in the fact that the fanatical innovator Joyoung has used more than 1,000 patents to turn soy milk into a new product. The machine is covered from head to toe. If domestic and foreign companies want to enter the field of soymilk machines, they cannot avoid these patents.
Case 2: The new foam ceramic filter can effectively remove or reduce inclusions in molten molten metal, making the surface of metal castings smooth and reducing the scrap rate. A few years ago, a company in Shandong invited German scientists to conquer its key technologies with an annual salary of nearly 10 million yuan, and invested tens of millions of yuan in new production lines. However, when the product was being exported, it was suddenly discovered that the international patent for this technology had already been obtained by a foreign company, which meant that exports were blocked and a production line worth tens of millions of dollars might become "scrap metal" in an instant. With a patent, you can travel all over the world, but without a patent, it is difficult to move forward? The case of reverse and positive cases magnifies the importance of patents. Li Haibo, director of the Jinan Intellectual Property Office, often mentioned these two cases on various occasions. He tried to tell companies that if Chinese companies want to grow and enter the international market, they should not forget innovation and patents, otherwise they will be running naked in the winter. ?
In Jinan and even in Shandong, Joyoung has set a benchmark for patent protection. Li Haibo believes that Joyoung, which has just won the China Patent Gold Award, is a typical case of Chinese companies using patents to carve out a path. Its patent strategy and practice provide a new perspective for the world to understand Chinese companies.
An unbreakable soybean milk machine patent? Iron barrel array?
In 1994, when Wang Xuning, the founder of Joyoung, invented China’s first smart soybean milk machine, he passed the provincial and municipal patents The intellectual property department applied for a national invention patent. In the past 21 years, Joyoung has obtained more than 2,000 small home appliance patents, including more than 200 invention patents. This includes nearly 1,000 soymilk machine patent applications, more than 800 authorizations, more than 100 invention patent applications, and more than ten PCT international patent applications. This means that the "firewall" with nearly 1,000 patents has protected its soymilk machine.
Although it holds most of the patents for domestic soymilk machines, Joyoung's attitude is that it respects scientific research results and is willing to work peacefully with other companies. In Joyoung's view, the soymilk machine market cannot be made big by going it alone. The more participants there are, the bigger the cake will be. The more competition there is, the faster the company will grow.
But when we are maliciously violated again and again, Joyoung will take up legal weapons to defend our rights. This is the bottom line of the company.
In recent years, Joyoung has been involved in constant lawsuits with domestic and foreign home appliance companies, with only one core issue being infringement of soymilk machines. However, by asking domestic and foreign home appliance giants to pay compensation and remove the infringing soymilk machine from the shelves, Joyoung has repeatedly won in the patent infringement dispute.
When an enterprise faces strong competitors, Joyoung relies on its confidence in its own technology research and development foundation and patent protection plan, and relies on the fair rulings of people's courts at all levels and the Patent Reexamination Committee of the State Intellectual Property Office. objective review, often ultimately protecting their intellectual property rights through settlement. This is the best result. It not only makes infringing companies taste the due price of disrespecting originality and intellectual property rights, but also explores a new model of healthy patent competition and industrial collaboration in the home appliance industry. More than a thousand patents wrap up the soymilk machine. Any company that wants to enter the soymilk machine industry cannot avoid these patents, so the confident Joyoung is very good at litigating. ?Some observers believe that Joyoung won the lawsuit and also won the market. The 70% market share shows that Joyoung has reaped the "sweetness" of patent protection.
How to break through foreign countries? Patent jungle?
As early as 2002, when Joyoung Soymilk Machine took its first step abroad, the first thing that came to mind was patent.
Han Run, Vice President of Joyoung Co., Ltd., said: Without the protection of intellectual property rights, there will be no right to speak in the local market. If Chinese enterprises want to enter the international market, they must make forward-looking arrangements for independent intellectual property rights.
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To this end, Joyoung has registered trademarks in 50 countries and regions including Taiwan, Hong Kong, the United States, Canada, Singapore, Australia, Japan, and South Korea, including the United States, Singapore, Australia, Japan, South Korea and other countries have obtained the Madrid Agreement international registration, realizing the self-protection of enterprises and laying the foundation for building world brands.
In addition, Joyoung has applied for foreign PCT patents for 10 invention patents, which are protected by patent laws in Japan, the United States, Canada, Australia and other countries.
Li Haibo, who has been engaged in intellectual property work for a long time, believes that advance deployment has enabled Joyoung to take the initiative in domestic and foreign markets, which is quite enlightening to current Chinese companies. In the process of "going global", Chinese enterprises first face how to break through the "patent jungle" carefully set up by enterprises in various countries, how to face the high patent fees claimed by patent holders, and how to avoid potential patent risks of competitors. Otherwise, Chinese companies will still become "OEMs" in developed countries due to frequent patent charges. ?Li Haibo said. Patent