For the demanders, they can master their own trademarks by applying for trademarks and transferring trademarks. So why does the behavior of obtaining trademarks in the specific market through the latter far exceed the former?

why is the demand for trademark transfer much higher than that for trademark application? What are the benefits of trademark transfer?

First of all: the length of time

Friends who register trademarks know that if the trademark application is successful, the time from submitting the application to obtaining the trademark registration certificate is about 12 months to 18 months; If the trademark has similar problems, the time may increase, while the trademark transfer only takes 6 to 1 months.

Secondly, the pass rate is high or low

Because the trademark application process is complex, it means that it is difficult to register. The success rate of trademark registration in China is less than 4%, but the trademark transfer is different. As long as the steps and there are no disputes, you can handle the transfer.

point 3: timing

in ancient times, there was a saying that "the fighter plane was delayed and cut off", which just reflected the importance of time. Through the transfer behavior, the demander can get the brand in the fastest time and then enter the market.

Last point: added value

Generally speaking, the transferred trademark already exists in the market, which means there are some potential customers. At this time, after obtaining the trademark through transfer, it is easier to develop than a brand new brand.

from the summary of the above four points, it can be seen that the trademark transfer conforms to most of the "hidden regulations" in the market to a certain extent, so this conforming state will naturally be welcomed by the trademark demanders.