A few years after billionaire Hammer returned to the United States from Moscow, World War II broke out. The war caused a shortage of grain in the market, and the US government ordered breweries not to use grain to make wine.
Knowing this information, Hammer predicted that whisky would soon be in short supply. At that time, the stock of American breweries was 90 yuan per share, and a barrel of hard whisky was used as a dividend. Hammer immediately bought 5500 shares, thus getting 5500 barrels of whisky as a dividend.
Sure enough, there was a shortage of whisky in the market soon. Hammer lost no time in changing this whisky into a bottle and selling it under the trademark "Made in Wooden Barrels". As a result, Hammer's "barrel-making" brand whisky was very popular, and the people who bought it lined up and almost circled the road.
When Hammer sold 2,500 barrels of wine out of 5,500 barrels, a chemical engineer named Eisenberg came to visit Hammer. The guest said that if 30% cheap potato alcohol is mixed into whiskey, the amount can be increased by five times, and the blended wine tastes good. Hammer made a quick calculation in his mind. If such a mixture is made, his remaining 3000 barrels of wine will become 15000 barrels. Hammer believes that in this age of wine shortage, his blended wine will be welcomed by people.
Hammer immediately bought a closed sweet winery at a very cheap price and turned it into a potato alcohol factory. Then he bought thousands of tons of potatoes thrown into the ground because of overproduction at a low price from the government and began to produce potato alcohol.
Soon, this mixed wine was made, and Hammer named it "Gold Coin". Although this wine only contains 20% good whisky, the store is still willing to accept it. As a result, there was a new long queue around the store, and each customer was limited to buy two bottles. Hammer's mixed wine is in short supply.
But not long after, the American government announced another decision, and the food was made public. This is a disaster for the hammer, and the return list of "Gold Coin" brand wine flies around like snowflakes. In this case, most people advocate bankruptcy and closure.
However, Hammer analyzed the situation of World War II. He doesn't think the war can end immediately. Even so, the US economy is unlikely to get back on track soon. He predicted that the opening period would not be long. So Hammer made up his mind to continue to produce potato alcohol. He said: "Alcohol can find buyers, but rotten potatoes are not interested." With Hammer's insistence, the production of potato alcohol proceeded normally without any influence.
The hammer was right. The "grain-opening period" lasted only one month, and potato alcohol became a best seller again, while Hammer was well supplied. Numerous gallons of potato alcohol were transported to Peoria, where they were mixed with the remaining aged whisky and bottled. The "Gold Coin" brand liquor is more popular than before, and the hammer has achieved great success.
One difference between great entrepreneurs and ordinary people is that they can find business opportunities where ordinary people can't see them. Ordinary people turn a blind eye to this. Once they touch it with their hands, they immediately turn into gold. With foresight and endurance, wealth rolled in.