a code name of SONY's notebook
the birth and concept of VAIO
in September p>1996, Sony introduced the world's first vaio home notebook computer in the United States. This notebook computer and later the same series of products have achieved great success in the market.
VAIO triggered a revolution, which combined audio-visual technology with information technology.
the idea of digital dream studio was introduced before the 5th anniversary celebration of Sony in 1996. We are trying to develop a new product that can not only provide new entertainment experience, but also bring about great changes in lifestyle. In the research and development of new products, we not only adopted mature analog technology and the latest digital technology, but also adopted a lot of audio-visual technology and rapidly developing information technology. One of the goals of building a digital dream studio is to create and cultivate a new concept of home computers. This new type of computer has powerful audio-visual functions, which can make users feel that the sound and shape are balanced and illustrated by information technology, infinitely expanding the entertainment of home computers. Not only that, the computer also provides hardware online connection function. Information exchange with other products and people can be realized through i.Link connection and Memory Stick slot.
Mr Teiyuu Goto of Sony r&d center is responsible for the design, naming and logo design of this new computer product.
generally speaking, when Sony develops a product, the planning and marketing department will be responsible for naming the product and the graphic design team will be responsible for designing the product logo. However, in the development of VAIO, Mr. Goto is responsible for the whole process from giving the product concept to the final product logo design. For a product designer, this kind of product design from beginning to end is very rare. However, it turns out that Mr. Goto's concept, naming and design of products and the integration of these elements are very successful. At the early stage of product design, Mr. Goto positioned his envisaged product to highlight the image and connotation of Sony. In Mr Goto's own words, when the word VAIO flashed in my mind, I knew that the name of the product belonged to it.
VAIO logo has two concepts:
one is to represent basic analog signals and digital signals, and the other is to walk with nature.
although the word VAIO may come from the whimsy of product designers, the name itself has symbolic significance in many aspects and properly interprets the connotation of Sony. The VA in VAIO represents that Sony products combine powerful audio-visual entertainment functions. Another meaning it represents is to combine the advantages of analog technology and digital technology. VAIO together represents the two-in-one way of audio and video.
Mr p>Goto endowed the VAIO logo with many connotations. As Mr Goto said, this logo represents the characteristics of computer simulation technology and digital technology. V and A are sine waves, which are the most basic analog signals. I and O letters are like 1 and , symbolizing digital signals in binary code. Obviously, VAIO's name and logo reflect Sony's consistent style and rich meaning, that is, Sony products are committed to changing the new concept of lifestyle.
*1 is an analog signal with perceptual changes that is converted from digital images and sounds. Another example that shows the integration of analog technology and digital technology of VAIO products is that it can be combined with various other hardware devices.
VAIO, walking with nature.
"You may never think of associating nature with home computers, but VAIO products have a deep relationship with nature," Mr. Goto further explained. "Although home computers are still simple machines, their relationship with human beings and nature is increasing day by day. As their relationship grows closer, I believe that the name of VAIO will continue and go beyond the concept of home computer that we are familiar with today. Although VAIO will have new and different products in the future, the name will still maintain its applicability. " . Mr. Goto said that the name also expresses the meaning of nature in another way. VAIO reads like the prefix "bio" of the word biochemical technology, which means life.
It also reminds people of hieroglyphics, recalling the ancient scene of harmony between human beings and nature. Rather than saying that the VAIO logo only combines digital technology and represents a brand of home computer products, it is better to say that Mr. Goto has carefully created a logo that can symbolize the function of VAIO computer and reveal its natural essence. This logo gives people an infinite and eternal feeling, and this feeling can make the product develop infinitely in the future.
*2 the early VAIO products were designed with magnesium alloy and the VAIO logo was engraved on the back of LCD for the first time. Concave-convex signs create a three-dimensional effect and create visual effects for the appearance of the computer. Limited by the engraving technology at that time, it was very difficult to engrave the logo on the computer. Fortunately, the unremitting efforts of developers and sculptors have enabled the models after VAIO N55SR to successfully use this design.
the name of p>VAIO product is also related to the word "VIOLET" in pronunciation, which coincides with the color of this notebook computer: the silver gray body has a touch of purple. Purple soon became the symbol of VAIO products, which made VAIO products stand out from other home computers and surrounding white and ivory-colored equipment.
the voice of VAIO there is a surprise hidden in vaio laptop. When you start the computer, you will hear a special sound. Although unfamiliar, this sound is taken from the sound made by pressing four keys V-A-I-O on an American telephone. This kind of fun is also part of the entertainment concept contained in VAIO products.
VAIO is a registered trademark owned by Sony.