It means registered trademark.

Article 23 of the "Trademark Law of the People's Republic of China" stipulates that when using a registered trademark, a "registered trademark" or registered mark may be marked on goods, product packaging, instructions or other attachments. . Registration marks include (note plus ○) and (?). The registration mark should be marked on the upper right corner or lower right corner of the trademark (where R is the abbreviation of REGISTER).

Some trademarks are marked with TM in the upper right corner. TM is the abbreviation of TRADEMARK. American trademarks are usually marked with TM, which does not necessarily refer to a registered trademark.

Extended information:

Benefits of registering a trademark:

From a national legal perspective, registering a trademark can protect your trademark from infringement and use by others. , can maintain the credibility and image of the product. In addition, a registered trademark can not only enhance consumers' sense of identity, but also enhance the company's own belief in maintaining brand value, enhance brand image, and expand the market in the international market.

Precisely because trademarks can bring trust and trust to so many consumers, it is particularly important for companies to have their own trademarks. In addition, registered trademarks also have a series of benefits:

1. Registered trademarks indicate the uniqueness of the goods. In the country and even the world, only companies that own this trademark can use it. Any other Enterprises cannot use it without authorization. This protects corporate trademarks from infringement and brand value from theft to a certain extent.

2. Registered trademarks can also form a unique brand image wherever you see such a trademark. It can remind consumers of this product and create a certain sense of market identity.

3. Registering a trademark can take this as an opportunity to conduct international trade, gain certain international recognition, and then form a certain international status.

4. After registering a trademark, if the trademark is no longer used in the future, it can be transferred or mortgaged.

Baidu Encyclopedia-Registered Trademarks

People's Daily Online-Standardizing Trademark Application and Registration to Create a Fair Competition Market Environment