Trademark registration takes too long is a commonplace problem. The main reason is that in recent years, Chinese people’s awareness of trademarks has increased. The number of trademark registrations has increased, and the number of trademarks in our country has increased linearly. However, trademark registration is often difficult to come up with, and it becomes increasingly difficult for companies to register a suitable trademark. As a result, more and more companies will choose trademark transfer to effectively obtain a trademark. So what are the specific reasons why trademark registration takes so long? Let me introduce it to you below. 1. There are more and more trademarks, resulting in an increasingly low registration success rate. At the beginning, I mentioned the number of trademark registrations and the current number of trademarks owned in our country is very large. And corresponding to such a large data situation, what can be used for later registration? There are fewer and fewer characters, and more are similar and similar. It can be seen that the success rate of trademark registration will inevitably become lower and lower. 2. The time required for trademark registration is too long. We know from effective channels that the time required from trademark registration to issuance of the trademark registration certificate is about 2-3 years. If the situation is good, the registration can be successful at least within two years. If not, it will be successful. It takes about three years, and it is not suitable for brand promotion at this stage. If the registration fails, it will be in vain. 3. Trademark registration rejection and reexamination. Trademarks with problems after the initial review by the Trademark Office will face reexamination procedures. Once rejected, according to the provisions of the Trademark Law, the trademark applicant can submit a rejection review to the Trademark Review and Adjudication Board himself or an authorized agency within 15 days from the date of receipt of the rejection notice. The waiting period for rejection review is more than one year. To reduce the rejection of trademark registration, you can entrust the formal and reliable Shangbiao Intellectual Property Group to conduct pre-registration trademark inquiries to check and minimize the risks of trademark registration, which is of great help in reducing the time for trademark registration. 4. Objections during trademark registration and responses. After the Trademark General Administration passes the review of the registered trademark, the trademark enters a three-month announcement period. During the announcement period, any person or company can raise objections to the Trademark Office. It will take 30 days from the receipt of the trademark objection letter. Within days, an individual or enterprise can authorize a trademark agency to submit objection defense materials to the Trademark Office. The decision on the defense materials will take 3-4 months. We also follow up on trademark registration trends in a timely manner, prepare objection defense and other documents in advance, and complete the defense review faster. The above four points are the main culprits for the long time of trademark registration, as well as the complicated review work of the Trademark Office. After all, there are many different sub-categories under the 45 major categories of trademarks, which itself brings difficulties to the trademark review and takes time to process.