Brands, trademarks, and products are different.

1. Brand. Leading shoes are a brand of Guangzhou "New Balance Leading" Shoes Co., Ltd., and New Balance is the Chinese name of NewBalance.

2. Trademark. New Balance's leading trademark will read the words "New Balance Leading" and "newbailunlp", with a steel-stamped five-pointed star surrounding the "N" logo, while New Balance's trademark is "NB" and the English word "NewBalance".

3. Products. New Balance leads the series of jogging shoes, sports and leisure shoes, sportswear, etc. New Balance's main products are shoes, including American shoes, functional running shoes, competition shoes, etc.