On September 3, the 2017 China International Trademark and Brand Festival Industry and Commerce Directors Forum was held in Guilin, Guangxi. Cui Shoudong, deputy director of the Trademark Office of the State Administration for Industry and Commerce, affirmed the effectiveness of the regulatory authorities in the current trademark reform in terms of their courage to "release" and "subtract". He said that in 2013, we amended the Trademark Law and clearly set the review cycle at nine months; in 2016, we issued the "Opinions of the State Administration for Industry and Commerce on Vigorously Promoting the Reform of Facilitating Trademark Registration", which began a knife-edge inward movement. self-revolution.

In this regard, Cui Shoudong made a high-level summary and summary using three "dares" and a set of data. He said, "We dare to make breakthroughs. Online applications are fully open. There are 76 trademark acceptance windows and 41 pledge registration application acceptance points covering 28 provinces and cities, allowing people to apply without leaving home or leaving the province." "Trademark"; "We dare to cut our teeth and implement outsourcing of trademark examination. In the nine months since its establishment, the Guangzhou Center for Trademark Examination Cooperation has examined nearly 700,000 cases, and the Shanghai Center and Chongqing Center are also advancing in an orderly manner"; "We dare to outsource In practical terms, the time for issuing the acceptance notice is shortened to 3 months, the trademark registration certificate is available immediately, the trademark service fee is halved, the Madrid trademark international registration application materials and procedures are simplified, and the trademark database is opened to effectively improve the public’s sense of gain.”

In the past year since the reform to facilitate trademark registration, the dividends of the reform have continued to be released. Data show that from January to July this year, the number of trademark registration applications reached 2.805 million, an increase of 34.4% year-on-year; of which 2.435 million were online applications, accounting for 86.83%, an increase of 48.22% compared with the same period last year; all local acceptance windows accept trademark registration applications There were 45,289 cases, and 282 pledge registrations were handled at local acceptance points, helping enterprises to raise 6.65 billion yuan.