Since the end of the 1980s, the group has established the brand building idea of ??"the famous brand in the minds of consumers is the real famous brand". Through "precise positioning, big brands, big advertising, strong channels, "Wide coverage" and other marketing combinations, use resources to cultivate consumers' minds, reach a good "psychological understanding" with consumers, and establish a strong reputation of the "Jiangzhong" brand in the minds of consumers, thus leading the development of the OTC throat and digestive markets. . From the Jiangzhongcao Coral Lozenges that sparked the Chinese throat market more than 20 years ago, to the recent discovery of the Jiangzhong Jianweixiaoshi Tablets with sales of over 1 billion per variety, strengthening the Chinese digestive market; to this day, the use of modern marketing methods, combined with The unique marketing model of "big brand, big advertising" has promoted the expansion of Jiangzhong Liangshou, Chuyuan, Guyou, and series of Jiangzhong cold medicines and cough medicines. The group is promoting the "Jiangzhong" brand to become the number one OTC brand in China. In June 2006, the "Jiangzhong" trademark was recognized as a "China's Well-known Trademark" by the State Administration for Industry and Commerce. In the same month, Jiangzhong was listed in the "Ranking of China's Most Valuable Brands", ranking ninth in the pharmaceutical industry in terms of brand value. Not only does it satisfy consumers, the group allows every employee to enjoy the benefits brought by the group's development, constantly improves benefits, and strengthens humanistic care. On August 21, 2008, Jiangzhong Group was selected by China Jiangxi Talent Market, Jiangxi Province The Federation of Industry and Commerce, Jiangxi Academy of Social Sciences, and Jiangxi Daily jointly awarded the title of "Top Ten Employers of the Year in Jiangxi Province for the First Year of 2007-2008" and "The Most Satisfactory Employer for College Students".