Third, establishing trademark reputation and striving to create a well-known trademark internationally will be very beneficial to strengthening the competitiveness of my country's export commodities in the international market and promoting the development of my country's foreign trade. 7. It is conducive to fair competition. Trademarks are a symbol of the reputation of goods. A trademark with a good reputation and strong competitiveness will inevitably result in a prosperous business; a trademark with a bad reputation will have weak competitiveness and the result will inevitably be a depressed business. Trademark reputation is crucial in market competition. Reputable trademarks can help improve product competitiveness and open up product sales. Goods accept social inspection and supervision in the market and participate in competition. This market competition is a competition of product variety, quality, price and other factors, and this information is transmitted to consumers through the bridge of trademark, so, Fair competition among enterprises in the market must rely on the participation of trademarks. The widespread use of trademarks brings companies to the market, and companies successfully use trademarks to obtain obvious economic benefits. At the same time, they encourage companies to improve product quality, increase varieties, create and maintain well-known trademarks, and use trademarks as a concise and powerful form to carry out fair competition. , open up markets and guide consumption. In short, trademark is a powerful tool to promote production, prosper the market, participate in international market competition, and safeguard the interests of producers and consumers.