Brand naming process of barbecue grill
1. Put forward an alternative: the product manager should first collect words or phrases that can describe the product according to the principle of brand naming. A large number of candidate brand names can be obtained through brainstorming.
2. Evaluation and selection: An important issue in evaluating and screening brand names is who will screen them. It is very important to organize a reasonable evaluation team. The members of the evaluation team should include consultants in linguistics, psychology, aesthetics, sociology and marketing. In addition to the principles of brand name we have already expounded, we should also pay attention to the principles of evaluation and screening: the brand name of barbecue grill should indicate the good business philosophy of the enterprise; The brand name of barbecue grill should contain words or words related to products; You should not choose brand names with negative images or meanings; From the perspective of long-term development, in order to extend the brand in the future, we should avoid the high and narrow positioning of the brand name.
3. Test and analysis: The evaluation and screening of brand names by namers is not the late choice of brand names. Consumers are the ultimate decision makers. Test analysis is to conduct a consumer survey on the selected scheme to finally determine the brand name. Generally speaking, questionnaires can be used to understand consumers' reactions to brand names.
4. Adjust the decision: If the test analysis shows that consumers don't agree with the brand name being tested, then no matter how much the brand name is favored by the namer or business owner, it should be renamed.
Brand naming method of barbecue grill
1. Borrow a name
Here are some good words borrowed from classic works, such as Alibaba. There is also the use of commodity names as cross-industry brands in life, such as Xiaomi mobile phone and hammer mobile phone.
2. Homophonic method
Especially in terms of brand names, such examples should be familiar to everyone in sportswear and shoes.
Judging from the experience of Prophet Naming Company for more than ten years, homophonic method is not only to replace a word or a homophonic word, so it is difficult to register such a brand successfully. If you need to register a brand trademark, you must refer to the provisions of the Trademark Law or other previous case summaries.
3. Personalize the brand and take the name as the brand.
In fact, many companies use the founder's own name as the enterprise name, and even register it as a trademark.
There are many examples of this method in the world, because the brand is easy to gain trust after personalization.
What should be paid attention to in brand naming: easy to remember, easy to spread and easy to input.
Especially complicated Chinese characters, uncommon Chinese characters and characters, try not to use them.
Bian Xiao also suggested that names should be meaningful, not so-called coinage.
4. Method of merging keywords
The ways to include keywords are mainly industry keywords, product category keywords or distinctive adjectives. The advantage is that others will know what you do at a glance.
Taboo of brand name of barbecue grill
1. Avoid using incomplete words.
Brand names are for consumers, and the popularization of words should be considered. A good name, like a good article, is to see the magic in the plain, rather than using uncommon words, multiple words and variant characters.
2. Avoid using unlucky words.
Bad luck is a taboo for famous brands.
Step 3 avoid bad intentions
For example, you happen to be engaged in the manufacture and sale of cosmetics, so you are whimsical.
Step 4 avoid vague meaning
The name of the barbecue brand implies that the pronunciation is too abstruse for others to understand. It's like choosing an obscure word. Although the meaning is good, no one understands it. No matter how good the meaning is, it doesn't make sense.
Step 5 avoid polyphonic words
Naming people's names with polyphonic characters, just like using obscure characters, will bring great inconvenience to people's names, and the meaning itself is not clear enough. When a name has two or more pronunciations, people are more likely to feel at a loss.