The specific composition of CIS MI: mental identity BI: behavior recognition VI: visual recognition.
What is CIS?
CIS is the abbreviation of Corporate Identity System, which means enterprise identification system. In 1960s, Americans first put forward the concept of enterprise CI design. It is said that IBM in America is a pioneer in this field.
The main meaning of CIS is to unify the design of enterprise culture and business philosophy, and convey it to the enterprise and the public by using the overall expression system (especially the visual expression system), so that it can have a consistent sense of identity with the enterprise, thus forming a good corporate impression and ultimately promoting the sales of enterprise products and services.
The significance of CIS
Internally, enterprises can form standardized design and unified management of their office systems, production systems, management systems, marketing, packaging, advertising and other publicity images through CI design, thus mobilizing the enthusiasm and sense of belonging and identity of each employee of the enterprise, so that all functional departments can perform their duties and cooperate effectively.
Externally, the unique image of the enterprise is formed through the integrated symbol form, which is convenient for the public to identify and identify the corporate image and promote the promotion of enterprise products or services.
Specific components of CIS
Hideki Yamada, a famous Japanese CI expert, thinks that CI includes the following two concepts:
First, CI is an activity in which corporate philosophy and corporate culture are clearly recognized;
Second, CI uses signs and standard words as tools to spread corporate ideas and corporate culture.
In other words, CI system is composed of MI (mental identity), BI (behavioral identity) and VI (visual identity). Among the three major components of CIS, the core is MI, which is the highest decision-making level of the whole CIS, laying the theoretical foundation and code of conduct for the whole system and expressing it through BI and VI. All behavioral activities and visual design are carried out around MI, and successful BI and VI are aimed at accurately expressing the unique spirit of the enterprise.
Michelle Obama: Spiritual identity.
Corporate philosophy affects the decision-making, activities, systems and management of enterprises internally, and affects the public image and advertising of enterprises externally.
The so-called MI refers to the establishment of the enterprise's own business philosophy, the overall planning and definition of the current and future business objectives, business ideas, business methods and marketing status.
The main contents of management information include
Enterprise spirit, enterprise values, enterprise culture, enterprise creed, business philosophy, business policy, market positioning, industrial composition, organizational system, management principles, social responsibility and development planning.
BI: behavior recognition
BI is located in the middle layer, which directly reflects the individuality and particularity of the enterprise concept. It is a dynamic identification system formed by the unified planning of the enterprise operation mode by the practice of the enterprise management concept and the establishment criteria of the enterprise culture. Including internal organization, management and education, external public relations, promotion activities, funding social and cultural activities, etc. Through a series of practical activities, the spiritual essence of the enterprise concept is extended to every corner of the enterprise, and the great spiritual strength of employees is gathered.
BI includes the following contents
Internally: organizational system, management norms, code of conduct, cadre education, employee education, working environment, production equipment, welfare system, etc.
External: market research, public relations, marketing activities, circulation countermeasures, product research and development, public cultural activities, etc.
Six: visual recognition
VI: A complete and systematic visual expression system with signs, standard characters and standard colors as the core. Transform the above abstract concepts such as corporate philosophy, corporate culture, service content and corporate norms into concrete symbols to create a unique corporate image. In CI design, visual identification design is the most spreading and appealing, and it is most easily accepted by the public, which is of great significance.
VI system:
A. Basic element system: such as enterprise name, enterprise logo, enterprise modeling, standard words, standard colors, symbol patterns, propaganda slogans, etc.
B Application system: product modeling, office supplies, corporate environment, transportation, clothing, advertising media, signboards, packaging systems, official gifts, exhibitions and printed publications.
The main contents of a set of VI design:
First, the basic element system
A. symbols
B. Standard words
C. standard color
D. combination of signs and standard words.
Two. application system
A. Office supplies: envelopes, stationery, notes, business cards, badges, work permits, invitations, folders, letters of introduction, bills, memos, information kits, official document forms, etc.
B. External architectural environment of the enterprise: architectural modeling, company flag, corporate facade, corporate signboard, public signboard, road sign, advertising tower, neon advertisement, courtyard beautification, etc.
C. Internal building environment of the enterprise: departmental signs, common signs, floor signs, corporate image signs, flags, billboards, POP advertisements, shelf signs, etc.
Means of transportation: cars, trucks, buses, trucks, tool cars, oil tankers, ships, planes, etc.
E. Clothing: manager's uniform, manager's uniform, employee's uniform, etiquette uniform, T-shirt, tie, work cap, buttons, epaulettes, badges, etc.
F advertising media: TV advertisements, magazine advertisements, newspaper advertisements, online advertisements, street sign advertisements, poster advertisements, etc.
G product packaging: carton packaging, paper bag packaging, wooden box packaging, glass container packaging, plastic bag packaging, metal packaging, ceramic packaging and wrapping paper.
H. Official gifts: T-shirts, ties, tie clips, lighters, key cards, umbrellas, medals, gift bags, etc.
1. Display: window display, exhibition display, shelf display, display display, etc.
J printed matter: company profile, product description, product profile, calendar, etc.
VI design content
0 1■ Business card design (Chinese style)
02■ Business card design (Western style)
03■ Business Card Design (Chinese and Western)
04■ Writing paper (blank)
05■ Writing paper (horizontal stripes)
06■ Writing paper (square)
07■ Envelope (Chinese style)
08■ Envelope (Western style)
09■ Briefcase (large, medium and small)
10■ packet (large, medium and small)
1 1■ header VI design for fax.
12■ note paper
13■ Various table formats
14■ folder
15■ Company-specific manuscript paper
16■ VIP card
17■ Guest card
18■ Pass
19■ sticker
20■ Notebook case
2 1■ Contract cover
22■ Cover of proposal
23■ Business label stickers.
24■ Aeronautical envelope.
26■ Special Ocean Newspaper (folio, 4K Dragon)
27 trophies
VI Design of 28■ Paper Cup
29■ file format
30■ Office pen
3 1 computer report
32■ Information Notes
33□ Six Packaging Paper Design (Monochrome)
34□ Six packaging paper design (double color)
35■ Packaging paper VI (special color)
36□ packaging paper bag
37■ Handbag Design
38□ adhesive tape
39□ Packaging label
40□ packaging plastic belt
4 1□ packing carton
42□ Gift packaging bag
43 company flag
44■ Memorial Flag
45■ Mode logo hanging
46■ Vertical flag raising
47■ Little Flag
48■ Small string flag
49■ Hanging the national flag on a large scale
50■ Flags on the table
5 1■ banner
52■ Award mark
53■ Memorial Flag
54■ Promotional signs
55■ Celebration flag
56□ Theme logo
57□ Other VI design
58■ Male supervisor's uniform.
59■ Uniforms of female supervisors
60■ Male executive uniform
6 1■ uniforms for female executives
62□ Uniforms for male production personnel
63□ Uniforms for female production personnel
64□ male shop assistant uniform
65□ salesgirl uniform
66□ Uniforms for male presenters
67□ Uniforms for Female Exhibitors
68□ Uniforms for male service personnel
69□ Uniforms for female service personnel
70□ Uniforms for male employees of public works
7 1□ Uniforms for female public works staff
72■ Uniforms for male security personnel
73■ Uniforms for female security personnel
74□ uniform of male cleaner
75□ female cleaner's uniform
76□ Male chef staff uniform
77□ uniform of female chef
78■ Men's Sportswear (Season 2)
79■ Women's Sportswear (Season 2)
80■ Sports Jacket (Season 2)
8 1■ sports cap
82□ sports shoes
83 badges
84■ tie clip
85 tie
86 scarf
87 belt
88□ safety helmet
89■ Working cap
90■ Employment certificate
9 1■ Rain gear (poncho, umbrella)
92□ Other VI design
Brand style of 93 TV advertisements
94■ Brand Style of Newspaper Advertisement
95■ Brand Style of Magazine Advertisement
96■ Trademark Style of Personnel Advertisement
97■ Company Profile Trademark Style
98■ Product Profile Trademark Style
99□ Promote DM trademark style
100■ Product description trademark style
10 1□ Brand Style of Business Cards (Reply)
102□ Poster trademark style
103■ Popular trademark style/popular design
104■ Slide brand style
105□ Other VI designs
106■ Modeling signboard (indoor)
107■ Modeling signboard (outdoor)
108■ straight signboard design
109■ horizontal signboard design
1 10■ VI design of site sign
1 1 1■ Signboard behind the counter
1 12■ neon lights
1 13■ Roof signboard
1 14■ Building floor signboard
1 15□ Take the sign downstairs.
1 16□ arcade cylindrical signboard
1 17□ hang the signboard.
1 18■ canvas signboard
1 19■ Outdoor billboard (street sign advertisement)
120■ No parking sign
12 1■ Site gate
122■ field office
123□ VI Field Fence Design
124■ Site slogan sticker
125■ Street tree fence on the construction site
126■ construction site arch
127□ Other VI designs
128■ Indoor indication system
129■ Outdoor indication system (public * * * area)
130■ symbol indicating system
13 1■ department signboard
132■ total area kanban
133■ District Kanban
134□ Other VI designs
135■ factory appearance ribbon
136■ Indoor image wall
137■ Style of exterior signs of buildings
138■ entrance design of the gate
139■ wall design behind the counter
140■ Design of glass door belt
14 1■ bulletin board
142■ Treadmill
143■ trash can
144■ ashtray
145■ Indoor spirit slogan wall
146□ Employee locker
147□ Environmental color identification
148□ Other VI designs
149■ commercial vehicle
150□ flatbed car
15 1■ transport vehicles
152■ Commercial vehicles
153□ truck
154□ van container truck
155□ station wagon
156■ Bus
157 locomotive
158 bicycles
159□ trailer head
160□ trailer
16 1□ Stack high countries
162□ crane
163□ cement mixer
164□ Exhibition venue design
165□ Displays the description of the site to be visited.
166□ Display Window Design
167□ VI Design of Display Board
168□ Stage Design
169□ Design of Spiritual Fortress
170□ commodity display rack
17 1□ commodity display stand
172□ lighting planning
173□ color planning
174□ Dynamic Line Planning
175□ Other VI designs
176■ Invitation (envelope)
177 birthday card (envelope)
178■ greeting card (envelope)
179■ Thank you card (envelope)
180 Christmas card (envelope)
18 1■ New Year Card (envelope)
182■ universal card (envelope)
183□ Calendar
184□ Calendar
185□ Calendar
186□ Business Log
187□ paper
188□ pencil
189□ ballpoint pen
190□ Pen holder
19 1■ umbrella stand
192■ balloon
193□ mascot gift
194□ sticky brick
195□ salary package
196■ Gift bag
197 other VI designs