Successful cases in the catering industry

Mini programs can be said to be the most popular in the catering industry. After the mini programs were launched, many catering companies took notice, such as: Starbucks , KFC, McDonald's, Zhou Hei Ya, etc. have joined the mini program market. Especially Zhou Heiya, they launched their own mini program when it was still in the internal testing stage. After WeChat officially launched the "nearby mini program", Zhou Heiya used stores across the country to dominate the screen. Of course, other catering brands are not far behind, which proves the appeal of mini programs for catering companies.

Success Stories of FMCG Retail

In addition to the catering industry, the FMCG retail industry is also a popular industry for developing mini programs. Wanda, Aixianfeng, Poly, and Swarovski all shared the impact of WeChat mini programs on enterprises. For example: Aixianfeng, after they connected to the mini program, the number of user registrations and orders increased by 10 times. For the fast-moving consumer goods retail industry, the emergence of mini programs has created a new development model for the fast-moving consumer goods retail industry, that is, the retail + online purchase model, making the entire ordering and logistics easier.

Successful cases in the travel and transportation industry

A more typical first-class bicycle: Mobike. Mobike revealed: Since Mobike connected to the mini program, its weekly usage has increased by 100% and almost all new users come from the mini program. And through a series of activities such as collecting cards to exchange for cash and 30 days of free riding, Mobike’s monthly active users have grown by more than 200%, ranking first in the industry. In addition, Didi Chuxing, OFO, and other brands in the car rental industry have also quickly entered the mini program.

Successful cases of online malls

Most of the development companies of this type of mini programs are traditional PC malls. Taobao merchants are expanding their business in mini programs. Well-known brands include: JD.com, Pinduoduo, Mogujie and other e-commerce platforms. Most of these brands already have large-scale user groups. Through the marketing communication advantages of mini programs on WeChat, as a supplementary channel, the role of these mini programs is not only limited to sales, but also to guide users to download APPs.