Chaoyang is a Chinese brand founded in 1994. It mainly deals in men's and women's casual wear, down apparel and other products. Chaoyang Company owns three major brands: "Chaoyang", "Yu Shang" and "Chaoyang", as well as a brand "FLAS yiyang" for the international market. Chaoyang's quality management brand design is recognized by the industry, and it is also a leading company in China's down apparel brands.

The "Chaoyang" brand has successively won the "Top Ten Influential Brands of China's Down Jackets", "Top Ten Best-Selling Brands of China", "National Stable Quality Qualified Products", "China Feather Clothes Cup Gold Award" and "Beijing "Top Ten Fashion Brands Gold Award" and other honorary titles, and was awarded the title of "China's Well-known Trademark" by the State Administration for Industry and Commerce. With its own brand as its core strategy, Chaoyang has developed a sales network of thousands of stores, and has evolved with a sales strategy based on the new concept of direct sales. Expand retail network in as many as 20 countries in overseas markets.

Brand history:

1. The company was founded in Beijing in January 1990. Five energetic young people, determined to have a career, changed careers and entered the clothing industry. At the beginning, it sold all kinds of clothing, and then standardized casual wear, mainly men's casual wear. Retail-led.

2. In March 1994, we planned to build our own clothing production base, forming the prototype of a production and marketing entity.

3. In 1996, the Chaoyang brand was successfully registered and transferred to the down clothing industry.

4. In 1999, the clothing production base moved to the Beijing Industrial Development Zone.

5. In 1999, it was rated as one of the top ten best-selling brands by the Garment Association, a product that consumers can trust. Be the first to advocate the concept of fashionable down jackets. Introduce ERP logistics management system, improve marketing network, and lay a solid foundation for network expansion.

6. In 2000, it passed ISO9000 certification. In the same year, it took the lead in the industry to use celebrities to serve enterprises and use celebrity advertising effects to boost enterprise development (enabled the famous emperor movie star Mr. Zhang Tielin). And began to plan the overseas clothing market.

7. Registered a joint venture in 2001 and expanded the company's network overseas, which improved the company's competitiveness and enabled the company to steadily develop into a group operation model.