First, how to report live selling fakes?
You can go to the industrial and commercial department or go to the consumer protection association to complain and report.
In case of selling fake goods on the spot, it can be handled as follows:
1. The anchor sells fakes in the live broadcast room. If consumers want to protect their rights and interests, they can negotiate with customer service to return the goods.
The anchor sells fakes in the live broadcast room. If negotiation fails, consumers can directly call 123 15 to defend their rights.
If the goods bought in the live broadcast room are fakes, you can negotiate with customer service first. If you are not allowed to return goods, you must take up legal weapons to protect yourself.
According to the Law on the Protection of Consumers' Rights and Interests, if consumers encounter counterfeit goods when purchasing goods through online trading platforms, they can claim compensation from both sellers and online trading platforms, or they can be required to bear joint and several liability for compensation. In practice, for the convenience of safeguarding rights, consumers generally choose to sue online trading platforms.
Second, how to punish live selling fakes?
If the amount of illegal income from selling fake goods by live broadcast is relatively large or there are other serious circumstances, it may be sentenced to fixed-term imprisonment of not more than three years and fined; If the circumstances are especially serious or the amount of illegal income is huge, he shall be sentenced to fixed-term imprisonment of not less than three years but not more than 10 years and shall also be fined.
It is illegal to broadcast live with fake goods, and criminal responsibility shall be investigated for the crime of selling goods with counterfeit registered trademarks.
According to the provisions of the Criminal Law, those who knowingly sell goods with counterfeit registered trademarks and have a relatively large amount of illegal income from selling fake and inferior commodities shall be sentenced to fixed-term imprisonment of not more than three years and fined, while those who sell fake and inferior commodities shall be sentenced to fixed-term imprisonment of not less than three years but not more than ten years and fined.
Online anchors selling fake goods are suspected of selling counterfeit registered trademark goods, which also violates consumers' right to know.
When the anchor sells goods live, it has the obligation to review the quality of the goods. If the goods recommended by the anchor are false advertisements, causing damage to consumers' rights and interests, the anchor shall bear joint and several liability.
The anchor signed a contract with an organization or started his own company to operate, and explained the products with commodities through live broadcast to attract the audience in the live broadcast room to buy, so as to achieve the purpose of live broadcast with commodities. If the anchor knows or should know that the products selected by the organization or company are fake and inferior products and still sell them, it will constitute the crime of producing and selling fake and inferior products;
Because the anchor plays an important role in the live broadcast with goods, it belongs to the person directly responsible for the unit crime. According to the principle of "double penalty system" in criminal law, in addition to punishing the unit, the anchor will also be sentenced to corresponding penalties and be required to bear corresponding criminal responsibilities.