Current location - Trademark Inquiry Complete Network - Trademark inquiry - How do I need authorization when I purchase goods from Alibaba and set up a stall to sell them?
How do I need authorization when I purchase goods from Alibaba and set up a stall to sell them?

Make it clear to the merchant when purchasing. If you sell some well-known brands and you do not have their authorized operating certificates, they can sue you for infringement. If the brand does not have authority protection, then whatever You can sell it however you want.

Brand authorization, also known as brand licensing, means that the licensor grants the trademark or brand owned or represented by the licensor to the authorized party in the form of a contract; the authorized party engages in business activities in accordance with the provisions of the contract (usually It is to produce and sell a certain product or provide a certain service), and pay the corresponding fee - royalties to the licensor; at the same time, the licensor provides guidance and assistance in personnel training, organizational design, operation and management, etc.

Brand licensing is no longer an academic field studied by a few special people. Many companies regard brand licensing as an important tool for marketing. It can even be said that brand licensing has become the most powerful marketing and branding tool in modern times. One of the effective methods of extension and applied in an increasing variety of ways.