Optimization Strategies of Taobao Sellers in Dealing with Title Keywords
1. The rule of equivalent search words tells us that when a baby has multiple attributes, the most closely related attribute should be written together with the baby's name. Whether the baby can be searched depends on whether the baby's title contains keywords.
, and whether the keywords are correctly combined. Close arrangement and keyword combination is a knowledge, which can improve the probability of your baby being searched.
3. Use special offers, promotions and other words to attract consumers' attention.
I believe you want to buy things when there are activities, so please don't be stingy with the prices of special offers, promotions, premium and listing promotions.
For example, if a new product goes on the market, it can greatly improve your turnover rate.
4. Taobao stipulates that the longest baby title cannot exceed 60 bytes, that is, 30 Chinese characters. In an ideal combination, the more keywords are included, the greater the probability of being searched.
The title must be convenient for parents to search, highlight the advantages of the product as much as possible and show all the advantages of the product.
For example, the baby sold is dopod mobile phone, HTC VX6800. Many buyers may not write their full names when searching for this mobile phone, but only write 6800, VX6800 or HTC 6800. Some buyers may even write dopod 6800 or, in this way, the title should show all this information, and you can write a part of it like this: HTC dopod VX 6800.
The mobile phone is a telecom CDMA Tianyi 3G mobile phone, which supports GPS and WIFI. This is the biggest feature, the CPU is also very high, 400M, sideslip. These are the advantages of this mobile phone.
Buyers may also search like this: dopod GPS, or HTC sideslip, or dopod CDMA, or even the original 6800. In this way, the title needs to be added as follows:
HTC dopod VX 6800 high-speed WIFI GPS 400M original side slide Tianyi 3G mobile phone
In this way, you can create your baby title from the buyer's point of view.
Try to fill in 30 words! Describe the item in as much detail as possible!
Question 2: Why is it so difficult to write the title of Taobao Baby? . . First, the skills of closely arranging Taobao titles.
If you want your baby to rank on the search homepage, the first step is to learn how to rank your baby's keywords. Let's give an example to explain.
If there are two keywords "Fashion Plus Size Women's Wear" and "Fashion Plus Size Women's Wear", according to normal logic, as long as others search for the word "Fashion Plus Size Women's Wear", then both keywords can be displayed.
But there is a secret that few people know. That is, in the case of searching for the keyword "fashion plus size women's wear", the closely arranged keyword titles will be displayed first. That is to say, when users search for "Fashion Plus Size Women's Wear", they first display "Fashion Plus Size Women's Wear" and then display "Fashion Plus Size Women's Wear", which is the principle of close arrangement and priority display.
Second, the influence of title space.
Whether the Taobao title is set with spaces has an impact on the baby's search.
For example, how to set a space in the title of the baby, so that when searching for the two keywords "plus size women's clothing" and "plus size women's clothing", even if the order is reversed, the search volume is still the same.
However, if there are no spaces in the keywords, when searching for "plus size women's clothing" and "plus size women's clothing", the order of the keywords is reversed, but the search volume is more than 60 times worse.
It can be seen that the clever design of spaces can expand the search scope and improve the exposure of the baby.
Third, insert keywords in the blank space.
The seller cherishes every character in the title and wants to make full use of every character in the title. Therefore, when encountering some popular keywords with spaces, the seller has a headache. For example, the keyword "summer plus size women's wear" is very popular. If you put this keyword with a space directly in the title, many people will feel wasted.
So what can we do? You can add the baby's attribute appropriately in these keywords with spaces. For example, "summer plus-size women's dress" can be written as "new summer plus-size slim women's dress", so that every character in the title can be effectively used.
Fourth, do a good job according to the formula.
Formula: marketing words+attribute categories+attribute categories+core keywords. This is an operational and practical formula based on the analysis of relevant data on the network. As long as every word in the formula is well matched, the conversion rate of the matched title is relatively high.
How to write a good Taobao title, the most important thing is to optimize the order of baby keywords and words. As long as these details are done, then the title of the baby can help the baby rank on the home page of the search, attract more traffic, and let the sales of online stores fly.
Question 3: How to write the description title of Taobao Baby? To write a good baby title, we must first master the search methods and search mentality commonly used by buyers. Buyers usually search for products in the following ways:
1: Search for popular function words. In order to attract customers, many promotional activities will be carried out. The keyword "seconds kill" is already the keyword with the highest frequency of search elements. In addition, warm, praise, postage, drilling, clearance, popularity, special price, special sale, hot sale, genuine products, promotion, gifts and other keywords are also commonly used by such buyers, so they must be in the title of the baby. Of course, these keywords are not necessarily used, but they can be reflected in the title when doing some promotional activities in the store.
2. Combination search, this kind of buyers will generally combine "brand" and "functional features" to search. This kind of buyers generally have accumulated some purchasing experience online, so it is the quality and service of your store that will catch this kind of buyers. If you want to keep them, not only the products and prices should be attractive, but also the service of XXXX should be better than other stores.
3. Search for the product name, so the product name must be consistent with the category name of the product, and try to experience the characteristics of the product. For example, if you search for "XXXX suit jacket", buyers will generally search for "XXXX suit jacket" or "XXXX slim suit jacket"! In other words, the word "suit" is the core keyword and must appear in the title. Most buyers will use this search method. Of course, customers will not buy your products immediately after they find you through search. They generally compare the prices, store decoration, matching, evaluation and service described by other stores. These factors will be the key factors to determine whether the transaction can be completed in the end. So the basic work must be done in place.
For this kind of products, there must be an advantage in price. In addition, we need to work hard on the title and detailed description of the baby. First of all, we should identify our baby!
Question 4: How to write the title of Taobao Baby 1? The rule of equivalent search terms tells us that when a baby has multiple attributes, the most closely related attribute should be written together with the baby's name. Whether the baby can be searched depends on whether the baby's title contains keywords and whether the keyword combination is correct. Close arrangement and keyword combination is a knowledge, which can improve the probability of your baby being searched.
2. empathy. When you name one of your treasures, you might as well put yourself in others' shoes. If you are a buyer and want to buy this product, which words will you search through Taobao to find her? What you can think is what many people can think of, so please use this keyword in the title.
3. Use special offers, promotions and other words to attract consumers' attention.
I believe you want to buy things when there are activities, so please don't be stingy with the prices of special offers, promotions, premium and listing promotions.
For example, if a new product goes on the market, it can greatly improve your turnover rate.
4. Taobao stipulates that the longest baby title cannot exceed 60 bytes, that is, 30 Chinese characters. In an ideal combination, the more keywords are included, the greater the probability of being searched.
Question 5: How to write the title of Taobao products? The keywords of each product are different. Do I have to write all 30 words? Product keywords must be optimized, promoted, promoted, etc. Thank you for your adoption.
Question 6: Taobao released baby, how to write the title of 10? Optimizing keywords is a very ultimate thing. Oh, version, style and so on. Look at the inscription, you can't copy others.
Question 7: How to write the baby title of the baby released by Taobao shop? You can customize it yourself.
If you post the baby, you can also post it in Taobao assistant.
Import data package csv, if there is no data package, you can also copy the same baby.
Generate standard data packets and then import them into Taobao Assistant.
It can be modified for reference.
Question 8: How to write the title of Taobao Baby? Tips for optimizing the title. Before optimizing the title, we should first analyze the keywords of the product title to be optimized. The replaceable word is "showing too little, ranking too low, showing no transformation". Go to the store to check, there are Taobao title optimization.
Pay attention to the keyword data of the wireless terminal in the past 30 days. Words that can bring good traffic, stable ranking and good transformation must not move, and it is best not to move even the position! Don't change too many words at once, just two or three words.
Try not to separate some long-tailed words, so as not to destroy the accumulated weight. The weight of core keywords will be relatively high before or after the title, and spaces should be used as little as possible to avoid wasting words. Taobao's word segmentation system will correctly split keywords.
Question 9: What should I fill in the title of the baby when posting it on Taobao? Simply describe the baby normally. In addition, if you sell second-hand, I suggest you go to idle fish, which is also the software of Taobao.