Here are some ways to help you drive off-site traffic on the Amazon platform:

Build a branded website: Create a website specifically designed for your brand and products. Showcase your product information, brand story, and other relevant content on your website. Make sure the website has a good user experience, including ease of navigation, fast page loading, and responsive design.

Content marketing: Create high-quality content for your products and brand through blog posts, press releases, industry reviews, and more. Make sure the content is valuable and attracts and engages potential customers. Include keywords related to your products in your content and cite your Amazon product links where appropriate.

Social media marketing: Use social media platforms (such as Facebook, Instagram, Twitter, etc.) to promote your products and brand. Set up professional social media pages and regularly post content about product features, offers and customer reviews. Interact with potential customers via social media to answer questions and provide assistance.

Influencer collaboration: Collaborate with bloggers, YouTubers or social media influencers who are influential in your product field. They can write reviews of your product, shoot videos, or promote it on their social media accounts. This increases the exposure of your product and attracts more potential buyers.

Search Engine Optimization (SEO): Making your product more discoverable in search engine results by optimizing your product title, description, and keywords. Make sure you choose the keywords that are most relevant to your product and integrate them naturally into your Amazon product page. Additionally, you can improve the search engine rankings of your product pages by generating external links and obtaining high-quality background links.

Amazon Advertising: Use advertising services on the Amazon platform, such as Amazon Advertising, to increase product exposure by purchasing keyword ads, display ads, etc. Amazon Advertising can help you get higher impressions and click-through rates in Amazon search results.

Build partnerships: Build partnerships with bloggers, websites or other brands in relevant industries. Cross-promotion can be carried out through cooperation, such as placing advertising banners on each other's websites or writing cooperative recommendation articles to increase product exposure.

Optimize product ratings and reviews: Actively encourage customers to rate and review your products on Amazon. Positive ratings and reviews can increase a product’s credibility and appeal, attracting more potential buyers.

Email Marketing: Build an email list and communicate regularly with your customers. Remind customers and guide them back to Amazon to purchase your products by sending emails such as promotional information, new product launches, and special offers.

Search engine marketing (SEM): Use search engine marketing strategies such as Google AdWords or Baidu PPC to guide potential buyers to your Amazon in the form of keyword advertising Product page. Improve advertising performance and conversion rates by accurately selecting keywords and setting appropriate bids.

Internal and external link building: Post content related to your products on external websites, blogs, and forums, and add links to your Amazon product pages where appropriate. At the same time, add internal links on your product pages to guide users to browse other related products.

Participate in industry exhibitions and events: Attend exhibitions, seminars and other events in relevant industries to showcase and promote your products. These events provide opportunities for face-to-face networking with potential customers and industry experts, helping to increase product awareness and sales opportunities.