New retail will be a combination of online and offline, that is, enterprises rely on the Internet to upgrade and transform the production, circulation and sales process of goods by using advanced technologies such as big data and artificial intelligence. , thereby reshaping the business structure and ecosystem, and creating a new retail model that deeply integrates online services, offline experiences and modern logistics. For the agricultural supplies industry, the new retail model of agricultural supplies is also budding and developing. Traditional retail is a channel, focuses on brand, and focuses on store sales. New retail changes the inherent traditional thinking. Stores are just sales. Platforms must have an awareness of Internet thinking, learn to use Internet tools, and combine online publicity with offline promotion practices. They need both dissemination and word-of-mouth, and more importantly, influence!