Taobao shop title optimization refers to optimizing the title and keywords of Taobao products, so as to achieve the top ranking of keywords in the store, increase the exposure and click-through rate of products, improve the store traffic, and at the same time improve the shopping experience of customers entering the store, thereby improving the product conversion rate.

Three principles for editing titles

1. Readability principle;

2. The title is fluent;

3. Data detection and continuous optimization

Specification of extended data titles:

A, make full use of 3 Chinese characters, but don't pile up keyword titles with unreasonable sentences. First, Taobao resists, although it is not so strict now; Second, the user experience is not good

Note: Taobao rules: avoid using a large number of similar/repeated titles, deliberately pile up some brands, use special symbols, pay attention to sensitive words, and use spaces appropriately. Some sensitive words are not serious, so you can use them first. Some time ago, words such as the original order were still available, but now they are prohibited. Therefore, sometimes we can drill into Taobao's loophole

B and keyword arrangement

① The first keyword, the second keyword, the first keyword, the special character and the second keyword are closely arranged, and the special character will be ignored when searching, and the search result does not contain splitting (that is, multiple keywords are closely connected in order)

② The first keyword space, the second keyword space and the first keyword, that is, the order-independent law. The search results of two keywords separated by spaces include splitting (that is, there are multiple keywords closely connected and multiple keywords not closely connected in the search results), and the order in which keywords appear has nothing to do with the order in which they are searched.

Baidu encyclopedia-Taobao optimization