Thousands of commodities maintain the normal operation of our daily life, work and study. However, the cancer of making and selling fake goods has been repeatedly banned, which makes people hate it.

1. Combating the manufacture and sale of counterfeit and shoddy goods is an inevitable requirement for implementing the trademark strategy. The Outline of National and Provincial Intellectual Property Strategy requires "to effectively protect the legitimate rights and interests of trademark owners and consumers. Strengthen law enforcement capacity building, crack down on counterfeiting and other infringements, and maintain a fair market order. " The Opinions of the State Administration for Industry and Commerce on Implementing the Outline of the National Intellectual Property Strategy and Vigorously Promoting the Implementation of the Trademark Strategy clearly stated that "special trademark protection actions should be carried out in a planned and focused manner, focusing on cracking down on serious trademark infringement, group infringement and large-scale counterfeiting." Therefore, carrying out special actions is an important means to implement trademark strategy.

2. Combating the manufacture and sale of fake and inferior commodities is an important way to strengthen law enforcement. In the face of more subtle and complicated trademark infringement, in order to form a high-pressure situation to crack down on trademark infringement and other illegal acts and purify the market environment, it is necessary to carry out special actions to solve the problems of limited functions of individual law enforcement departments and units, asymmetric information, poor channels, local protectionism, etc., highlight the key points of trademark exclusive rights protection, integrate resources from all parties, and focus on rectifying all kinds of trademark infringement and other illegal acts.

3. Combating the manufacture and sale of fake and shoddy goods is an important measure to improve the investment environment and create an innovative environment. Protecting the exclusive right to use trademarks through special actions is not only the need to establish the international credit of our province, create a good investment environment and expand international cooperation, but also the need to encourage domestic independent innovation and build independent brands. Effectively cracking down on the infringement of trademark rights, trade secrets and the manufacture and sale of counterfeit and shoddy goods is an important means to maintain the market economic order of fair competition and an important guarantee to give full play to the market mechanism.