Generally speaking, the trademark, trade name and even the characteristics and geographical location of its business premises, the packaging, appearance, advertising design, etc. of an operator with good reputation may all be used to express its goodwill. Factors such as infringement of trademarks and trade names will have an impact on goodwill. Infringement of trademarks and trade names is often accompanied by infringement of goodwill. Goodwill is protected independently of trademarks and trade names. Goodwill is not equal to trademarks or trade names, but trademarks or trade names may reflect the goodwill of the operator.