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What are functional drinks?

Functional drinks include Pulse, Red Bull, Nongfu Spring Scream, Jianlibao, Gatorade, Wahaha Qili, Pocari Water, Power Health, Suntory Super Body, and Dongpeng Special Drink.

1. Pulse

A sports vitamin drink, launched in 2003. Young people living in cities, aged about 18-35, who often spend time outdoors due to work requirements are the main consumers. It is also a favorite drink among many young people, and it is delicious even if it is not consumed as a sports drink. It is one of the well-known brands ranked among the top ten functional beverage brands in China.

2. Red Bull

In December 1995, with confidence in the development of the Chinese market and global strategic vision, "Red Bull" came to China from Thailand and established Red Bull Vitamin Drink Co., Ltd. company (hereinafter referred to as Red Bull Company), vigorously develops the Chinese market. For more than 20 years, Red Bull Vitamin Beverage Co., Ltd. has established a nationwide sales network and institutions.

Adhering to the international advanced business philosophy and management model, focusing on guiding and cultivating consumption concepts, with the status and advantages of "the first entrant in the functional beverage market", Red Bull Beverage quickly opened up the Chinese market and gradually developed into the Chinese beverage industry 's leading brand.

3. Nongfu Spring Scream

Scream" was launched at the end of 2003. The three products have different nutrients, unique flavors, and are packaged with domestic patented sports lids, which are convenient and fashionable. Blue The bottle is a sports drink that not only replenishes energy and electrolytes, but also contains dietary fiber (containing isomaltooligosaccharide) and B vitamins, making it suitable for daily drinking.

4. Jianlibao

Jianlibao was born in 1984. It contains the health-care meaning of "health and vitality" and became popular after the 1984 Los Angeles Olympics. As the first drink in China to add alkaline electrolytes, Jianlibao became popular. It was the first to introduce the concept of sports drinks to Chinese people.

Being associated with sports and sponsoring sports events is a concentrated expression of the characteristics of Jianlibao as a sports drink. At the end of 2008, Jianlibao became the designated sports drink for the 2010 Asian Games in Guangzhou, and Jianlibao seized the market. Pulse and the Asian Games will launch a series of sports marketing to fully build a well-known sports drink brand

5. Gatorade

Gatorade is a world-leading sports drink. , with more than 40 years of sports scientific research background. It was developed by researchers at the University of Florida in 1965.

It also provides carbohydrates while replenishing the water and electrolytes that the body lacks during exercise. Enhance exercise endurance. "Quiet your thirst and relieve your body's thirst" is the unique feature of Gatorade. Today, "Gatorade" holds 85% of the sports drink industry in the United States. Gatorade is dedicated to creating China's "sports drink". "The best beverage", bringing a new scientific concept of health to Chinese consumers.

6. Dongpeng Special Drink

Dongpeng Special Drink is a domestically produced vitamin-containing beverage. Beverages (special-purpose beverages in the category of soft drinks), also called energy drinks abroad, are rich in nutrients such as taurine, lysine and a variety of B vitamins, which can provide consumers with sufficient nutrition and quickly replenish energy.