The Yili LOGO is surrounded by three unique crescent shapes. The two greens of different shades represent the far-reaching and vast grasslands; the bright sunshine in the blue clear sky nourishes all things, representing health and vitality. ; The white represents nutrient-rich milk, and the red "Yili Brand" grows in the sun-drenched blue sky and green land.

The entire LOGO uses a circle as its outline, expressing a dynamic balance, which is not only in line with the harmony and tolerance advocated by traditional Chinese culture, but also symbolizes the unique spiritual connotation of Yili Group: the smart circle, It gives people a feeling of "endless life".