Preface: A trademark is an intangible asset of a product or service. When applying for a trademark, there will be a trademark preliminary review announcement and a trademark registration announcement. So what are the differences between these two announcements? Let’s take a look with the editor below! 1. The difference between the trademark preliminary examination announcement and the trademark registration announcement

The preliminary examination announcement and the trademark registration announcement are not only released at different times, but also the ownership of the trademarks they represent are different. The preliminary examination announcement of a trademark means that after the trademark registration application is submitted, the Trademark Office conducts a formal and substantive review of the trademark and then announces the trademark that has passed the review. It should be noted that the trademark at this time is not in a state of successful registration. After the Trademark Office announces the preliminary trademark review, it still needs to go through a three-month review period. If no one raises any objection during this three-month review period, or Only if the objection raised does not establish a trademark will the registration be declared successful. The trademark registration announcement indicates that the trademark has been successfully registered and the applicant already has the relevant rights to the trademark. And a trademark that has been announced for trademark registration has passed the three-month opposition period, so the time for trademark registration announcement is generally later than the announcement for preliminary trademark review. 2. Trademark registration process

First, enterprises or individuals need to prepare the corresponding materials, and then go to the local Trademark Office to apply for a trademark. After submitting the materials, the Trademark Office will review the submitted materials. After formal examination and substantive examination, the trademark that has passed the vehicle examination will undergo a certain period of announcement period. If no one raises any objection during this announcement period, or the objection raised is not established, the trademark registration will be successful. 3. Benefits of registered trademarks

Trademarks can indicate the source of a product or service, so they can distinguish this product from other products in the same industry to a certain extent, making it easier for consumers to distinguish. Products with registered trademarks can guarantee a certain quality, because products with registered trademarks are not only protected by the law, but also subject to legal supervision. Trademarks also have a certain promotional effect.