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Subaru, a subsidiary of Fuji Heavy Industries Co., Ltd. (FHI), was established in 1953. At first, it mainly produced automobiles, as well as airplanes and various engines. It is a manufacturer of various types and multi-purpose transportation equipment. The logo of Fuji Heavy Industries "Subaru" car adopts the form of six consecutive stars.
Subaru (katakana: スバル; Roman Pinyin: Subaru), translated as Subalu in Taiwan Province, is a Japanese automobile company, which belongs to the automobile department of Fuji Heavy Industries. Nakajima Aircraft Co., Ltd., as its predecessor, was the main Japanese military fighter manufacturer during World War II.
meaning of qichen automobile logo
brand name: Chinese name: qichen, that is, the morning star, which opens the first bright light and guides the future direction. English name: Venucia, derived from Greek, which means morning star.
moral: it carries the dream of "enlightening the morning", takes the corporate mission as the source, adheres to the belief of respect, practices the best, and uses world-class advanced technology to open the brand dream of happy and high-quality car life for mainstream consumers in China. The brand logo is: "Blue starry sky with five stars".
"Blue starry sky" symbolizes Kai Chen's infinite pursuit of lofty ideals and unswerving determination; "Five-star reflection" comes from "there are five stars in the sky and five elements in the earth", which means harmony, implies auspicious meaning and interprets the deeper brand connotation of Qichen.
blue: it symbolizes deep dreams and contains hope, which means that this is a brand with dreams.
Five-pointed star: The golden ratio is a symbol of perfection. Expressed Dongfeng Nissan's attitude of constantly pursuing perfection in order to realize its dreams;
Silver Star: it represents the morning star, opens the brand dream, opens the first bright light, guides the future direction, and symbolizes the brand dream of opening a happy and high-quality car life for China consumers;
the silver star on the right represents the corporate mission of "* * creating value * * * seeking happiness";
the small blue star on the right: it stands for "respecting the needs of consumers in China" as the origin of making cars;
Little blue star in the middle: stands for the action program of "the spirit of practicing perfection";
The big blue star on the left represents "integrating world-class advanced technology" as the quality cornerstone.
brand intention is: let everyone enjoy a pleasant high-quality car life.
Brand planning: Starting from the end of 21, "Qichen" will launch concept cars and mass production models one after another; In the first half of 212, the first production model will be officially launched.
"Qichen" is a brand with independent intellectual property rights built by Dongfeng Nissan, bearing the industrial dream of Dongfeng Nissan. "Qichen" takes the corporate mission of "* * * creating value * * * seeking well-being" as the source, integrates world-class advanced technology with an approachable attitude and the spirit of perfect practice, and opens the brand dream of happy and high-quality car life for mainstream consumers in China.
The LOGO of "Kai Chen" takes blue as the background color, symbolizing deep dreams; The "five-pointed star" is a symbol of perfection, expressing Dongfeng Nissan's attitude of constantly pursuing perfection in order to realize its dreams; "Five stars" comes from "there are five stars in the sky and five elements in the earth", and "all five elements" means harmony and contains auspicious meaning.
Oval shape:
It symbolizes the earth, indicating that JAC realizes global operation by "integrating global resources and building a world car";
The ellipse tends to shrink inward due to external forces, warning JAC people to always be aware of the continuous pressure and challenges from the external environment during the development process and always keep a sense of crisis.
Five-needle combination:
1. It embodies JAC's new Red Army spirit of self-improvement, hard work, prohibition, learning and innovation.
2. It symbolizes the close cooperation of customers, employees, shareholders, upstream and downstream partners and related parties, and the harmonious * * * wins;
3. Expressed the corporate philosophy of Jianghuai Automobile, including systematic thinking, team learning, coordination and balance, and pursuit of excellence.
logo as a whole:
The physical characteristics of the whole logo: softness and fortitude, steadiness and great tension, fully reflecting the corporate vision of Jianghuai Automobile, which "makes better products and creates a better society"!