Tea packaging is the key to ensuring the quality of tea in the field of circulation and sales. An exquisite and unique tea packaging design can not only provide people with beautiful enjoyment, but also can be used in today's supermarkets and sales methods that are changing rapidly. , can directly stimulate consumers' desire to buy, thereby achieving the purpose of promoting sales and playing the role of a silent salesperson. Therefore, in the process of tea packaging design, in addition to considering attracting consumers' attention, it is also necessary to accurately convey the tea information. Tea packaging must convey the most basic information about various tea products. Tea packaging design must comply with the relevant regulations of my country's "Tea Packaging". The packaging signs must be eye-catching, neat and clear, and have complete labels. The tea product name, manufacturer, address, production date and batch number, and shelf life must be marked on the packaging. , grade, net weight, trademark, product standard code and other information. Allow consumers to have a more detailed understanding of tea. Tea packaging should reflect continuity and uniqueness. In modern society, there are abundant materials and fierce competition for similar products. Tea products are no exception. Competition between various tea types or different products of the same tea type is no exception. For example, oolong tea, due to the same production methods, has similar aroma and taste to oolong teas with different names, making it difficult for ordinary consumers to distinguish them. How to attract consumers to choose your product among many similar products requires the uniqueness of packaging to attract consumers' attention. For packaging to reflect uniqueness, it requires both inheritance and continuation, as well as innovation and breakthrough. Inheritance and continuity means that every tea packaging design must consider the system and continuity of the brand. Each one has its own brand style and tradition. When designing, the design of the individual case must be incorporated into the general style. But at the same time, in order to reflect the difference between a certain product and other series of products of the same brand, innovation and breakthroughs need to be made in the design. In this way, through the communication of packaging information, consumers can easily find a certain product based on their daily accumulated impression of a certain brand style, and at the same time, it once again strengthens consumers' impression of this brand product. Tea packaging cannot be excessive. The packaging design of tea products should consider the characteristics of tea. In our country’s culture, tea culture is a profound and elegant culture. Therefore, this should be fully considered when designing tea packaging. It is not suitable to carry out cumbersome and excessive packaging. . Some of the tea packages currently on the market seem to be very high-end, but they tend to be over-packaged. Some are divorced from the attributes of the product and blindly pursue a gorgeous surface decoration and dull colors, which are incompatible with the quality of the tea itself. Some use gold and silver materials everywhere, and ancient patterns such as dragons and phoenixes are used everywhere. The patterns are cumbersome and repetitive, and they cannot convey a cultured, connotative, and otherworldly tea temperament at all. Therefore, tea packaging design focuses on reflecting the charm and characteristics of tea culture, rather than blindly pursuing excessive packaging.