Chanel (Chanel) is a French luxury brand. The founder is Coco Chanel (original name is Gabrielle Bonheur Chanel). The brand was founded in Paris, France in 1910. The Chanel logo design concept originated from Gabrielle Chanel, the founder of Chanel. In her early years, Gabrielle Chanel worked as a singer in bars and cafes, and took the stage name COCO, from which the Chanel corporate logo design was derived. In order to commemorate her own brand, Gabrielle Chanel used the two letters starting with double C as the Chanel logo.

The black color of the logo represents the elegance and sophistication that Chanel represents. The logo adds luxury and simplicity while also adding to Chanel’s philosophy of “less is more”. The logo has never changed since it was designed in 1925 and remains a timeless design that can be seen today. Gabrielle Chanel believes that women should have two sides. She firmly believes that women should be beautiful both inside and outside. CocoChanel's mantra: "Fashion is fleeting, style is eternal" is still the guiding force behind the brand. This is a key to Chanel's logo design concept.

In addition, the staff of the Chanel Cultural Assets Museum located in the suburbs of Paris put forward a more credible explanation for the birth of the double C logo after years of research. In 1919, Gabrielle Chanel and her friend Misia obtained the secret skin care recipe of the 16th-century French Queen Catherine de Medici, and developed a skin care water called Chanel Water. Chanel's double C logo is most likely inspired by Queen Catherine's family crest and simplified into the future double C LOGO.