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How to strategically plan your company’s trademark

(1) Trademark planning

Whether it is a family workshop, a small and medium-sized enterprise, or a large international company; it can be based on the company's trade name or other designed words, images or numbers. The combination is used as the strategic planning of the company's trademark; when planning the trademark, you should give your trademark design a good development prospect, whether it is an anecdote explaining the trademark or a catchy advertising slogan.

(2) Trademark search

Trademark search is an optional procedure for trademark registration applications, but trademark search can at least make the company's trademark registration application more favorable. direction of development; therefore, enterprises should conduct a trademark search before applying for trademark registration to prevent it from being rejected even though it costs a lot of money and delays the best time to apply for a trademark.

(3) Use of trademarks. Trademarks cannot be used after registration and application. Even if it is an unregistered trademark, companies can (and we encourage) use it within the legal scope (do not imitate other people’s famous and well-known trademarks) Use of trademarks; such use has at least two benefits: (1) It shows that the applicant has been using the trademark, which can occupy a strong position when applying; (2) It is used to respond to objections or review in the trademark opposition and rejection procedures favorable evidence.

(4) Trademark management

(5) Trademark protection

If you want to run a business for ten years, it is recommended that you apply for a trademark and let yourself The company has been booming in the past ten years;

If you want to build a century-old store, we sincerely recommend that you apply for a series of trademarks to ensure that your brand will last forever.