The logo uses the well-known trademark pattern of Xinghua Village as the basic element, and is designed closely with the artistic conception of lush apricot flowers, beautiful environment, primitive winery, and fragrant Fenjiu. It is full, vivid, and vivid.

The apricot flower-shaped outer frame is composed of five apricot petals, symbolizing the soul of the "Fenjiu" enterprise - the five concepts: "Inheriting the national treasure, the fragrance will last forever", "Heart to heart, little by little progress" The management philosophy, the business philosophy of "Sail with fresh fragrance, and save the world in the same boat", the service concept of "Single-minded, professional and decent" and the development concept of "Sail against the tide, advance bravely with six forces".

The pattern is based on the apricot blossoms blooming in spring and the elegant and clean brewing environment. The style is high-spirited and dynamic, and contains the "three fragrances" of Fenjiu (the fragrance quality of Fenjiu, the fragrance of Fenjiu people) The cultural personality of Fenjiu Group (character, fragrance taste of Fenjiu Group) indicates the vitality of Fenjiu business.