The new Trademark Law only imposes requirements on “well-known trademarks” not to be publicized. There is no restriction on “Chinese time-honored brands”, so they can be used and sold. The premise is that the product must be a Chinese time-honored brand recognized by the Ministry of Commerce.

Extended information:

China Time-honored Brand refers to a brand with a long history, products, skills or services passed down from generation to generation, with a distinctive traditional Chinese cultural background and profound Cultural heritage, gaining widespread social recognition and forming a brand with good reputation.

Chinese time-honored enterprises are all established enterprises in mainland China selected by the former People's Government of the People's Republic of China and the Ministry of Domestic Trade of the People's Republic of China.

A long-established enterprise in mainland China recognized by the former People's Government of the People's Republic of China and the Ministry of Internal Trade of the People's Republic of China. In the industry-wide recognition in 1991, more than 1,600 well-established Chinese time-honored brands were awarded. In June 2005, China Merchants Association announced a draft request for proposals for the recognition scope of Chinese time-honored brands, indicating that the recognition of Chinese time-honored brands has been restarted after a 14-year suspension. In April 2006, the Ministry of Commerce issued the "Recognition Standards for "Chinese Time-honored Brands" (Trial)" and the "Revitalization of Time-honored Brands Project" plan, stating that within three years, the Ministry of Commerce will recognize 1,000 "Chinese time-honored brands" across the country, and Plaques and certificates were awarded in the name of the People's Republic of China and the Ministry of Commerce.

Time-honored brands are the best left over from hundreds of years of competition in commerce and handicrafts. Each experienced a hard-fought history of making a fortune and finally led the line. Its brand is also recognized as synonymous with quality. The development of modern economy has made time-honored brands seem a bit lost, but they are still unique with their own characteristics. Among these famous old shops, there is the iconic Tongrentang, which began to provide secret recipes of traditional Chinese medicine during the Kangxi period of the Qing Dynasty. Nei Liansheng, the first shop selling cloth shoes in China, has the Ruifuxiang Silk and Cloth Shop, which was developed in 1870 in response to the needs of dignitaries in the capital to be well-dressed, and Liubiju, which opened in the mid-Ming Dynasty and is famous for making delicious pickles. These time-honored brands are A part of China's long history, what you experience here is tradition and services that have remained unchanged for hundreds of years.