If you want new trademarked products to have a market, it mainly depends on whether your publicity is adequate. Secondly, it depends on the quality of the product and whether it can be accepted by the public. Only by achieving these two new trademark series products will there be a market.

Yili started playing with homophonic memes. In order to celebrate the upcoming Year of the Ox, it used homophones such as Ox Year and Hipi Niu Ye to celebrate happy new year, which means happy new year. Once this practice was publicized, many friends who were born in the Year of the Ox became agitated. Because the trademark coincided with their own birth year attributes, they expressed their love for this new trademark on the Internet. Some netizens also calmly analyzed the significance of registering new trademarks from a rational perspective and believed that it would be beneficial for Yili to register more of its own trademarks. According to reports, the trademark registered by Yili is in the process of application.

As for whether the products with the new trademark registered by Yili will have a market, in fact, it has little to do with this interesting homophony. In order for the new trademark series of products to have a market, the most important thing is to increase publicity and increase their visibility. This is an everlasting law. Only when more people know about it, more people will choose to buy such goods, and the market demand for such goods will increase significantly.

If new trademark series products want to have a market, they should also pay attention to the quality of the products. Use advertising to increase your visibility and attract the first batch of consumers to come and buy feedback, and the feedback from this group of consumers is more important. If they think that the new trademark series products are of good quality and worthy of the public's trust, then they themselves will help promote such products, and only then can the new trademark gain a foothold in the market. But if the taste or quality of such products cannot satisfy consumers, then the public will lose interest in such products.

Using homophones to register trademarks is indeed somewhat innovative, but it has little to do with the market demand for the product.