In 1976, the first logo of Apple was painted with pen and ink by RonWayne. The design was inspired by Newton's thinking under the apple tree and he discovered the law of gravity. Apple also wanted to follow Newton's example and devote itself to scientific and technological innovation. However, this logo is complex and difficult to remember. It is only used in the production of AppleI, so it was quickly abandoned by Apple.

In p>1976, Jobs decided to re-appoint RobJanov, the artistic director of RegisMcKenna Public Relations Company, to redesign a better trademark to match the release and use of AppleII. So Janov began to make a black-and-white silhouette of an apple, but he always felt something was missing. "I wanted to simplify the shape of the apple, and I was bitten on one side (taking a bite)-abyte, right, in case the apple looked like a tomato," Janov explained. Then, Javov added six colored and horizontal stripes, thus completing the colorful Apple logo that we are familiar with today.

in p>1998, a brand-new translucent plastic logo was applied to the new products iMac and G4Cube, which made the logo more stereoscopic and fashionable. The reason for the logo change this time is that all the new products are made of transparent shells, which are changed to match the texture of the new products. Black signs also appear almost at the same time, mostly on packaging, goods or contrasting colors that need to be highlighted, in order to cooperate with the promotion of products. Apple's monochrome logo is still in use, and it is also the symbol that best reflects SteveJobs' brand positioning of Apple.

in p>21, the Apple logo became transparent, mainly for the purpose of matching the MacOSX system which was first introduced to the market. This time, the core value of Apple's brand changed from computer to computer system, and the Apple logo also followed the change of the interface style of the system and adopted a transparent texture.

in p>27, it was changed to metallic silver gray with shadow again. When Apple launched the iPhone, it officially changed its company name from Apple Computer Company to Apple Company. Apple logo is made of glass texture, which is designed to bring a brand-new user experience by innovatively introducing Multi-touch touch screen technology to cooperate with iPhone.

in p>213, it was changed into a flat-style pure black Logo without concave and convex feeling, and it has been used ever since.