Converse CONVERSE brand trademark CONVERSE is Chinese for Converse. Founded in 1908, CONVERSE (Converse) has created a global canvas shoe kingdom, ranking first in the world in terms of sales and styles. In the Chinese market, five series are currently on the market: ALL STAR CHUCK TAYLOR (all-star classic canvas shoes), JACK PURCELL (open smile), PRO STAR (star arrow), ONE STAR (Kimura series), and STAR 70 (parallel bars clip star) , with more than 50 styles and colors, allowing young people who are unwilling to be dull to play with colors in a high-profile way and go out in high spirits.

Types

1. ALL STAR CHUCK TAYLOR

In 1917, the world's first pair of ALL STAR canvas shoes was born in the American CONVERSE company. In the 20th century The American professional basketball superstar ALL STARCHUCK TAYLOR (Chuck Taylor), who was known as the "basketball ambassador" at first, couldn't put it down for this newly released canvas shoe. He firmly believed that ALL STAR shoes can allow basketball players to gallop on the court and play to their heart's content. Therefore, no matter where he goes, he always carries a pair of ALL STAR canvas shoes. He enthusiastically recommends ALL STAR canvas shoes to his friends, basketball players and coaches, and personally participates in basketball based on the requirements and personal experience of basketball sports shoes. The improved design of ALL STAR canvas shoes makes it more suitable for basketball. In 1923, CONVERSE decided to use CHUCK TAYLOR's signature as part of the ALL STAR trademark in recognition of his contribution to ALL STAR canvas shoes. ALL STAR CHUCK TAYLOR canvas shoes were born. More than half a century has passed, and the All-Star classic canvas shoes have become synonymous with canvas shoes that are well-known around the world. It has created the world's only record of selling 600 million pairs of a single shoe type. Like McDonald's, Coca-Cola, Ford Motors, and Levi's jeans, it has become an emblem of the traditional American cultural spirit. The original design of ALL STAR uses canvas as the material, which is not only wear-resistant, but also can be washed by a washing machine, which is environmentally friendly and pollution-free. At that time, ALL STAR only had one color - white. In 1966, ALL STAR launched a color series, breaking the long-term single color policy. With the continuous advancement of technology, more materials such as leather and rubber are gradually used as raw materials for shoemaking. In the 1970s, influenced by the hippie trend, fashion began to move closer to natural and primitive feelings. ALL STAR seemed very retro at the time. It was very convenient to wear and match. You could wear it freely wherever you went, making your life simple. In 1996, ALL STAR launched ALL STAR 2000. The original canvas material of the upper was changed to leather, completing a striking change in the history of ALL STAR. Based on the original ALL STAR, the oldest sneakers are given the most dazzling appearance.

2. JACK PURCELL

As one of CONVERSE's classic canvas shoes, it is named "Open Smile" because of its special SMILE curved design on the toe. JACK PURCELL comes from the world champion JACK PURCELL who was active in the Canadian badminton world in the 20th century. Sports such as badminton, tennis and squash require durable and suitable sports shoes that are suitable for them. JACK PURCELL conducts its own research and improvement on sports shoes and participates in the development and planning. In order to commemorate its contribution, this kind of sports shoes is named after JACK PURCELL. Later, JACK PURCELL provided special sports shoes for the most advanced sports games, thus winning the welcome of professional players in all previous DEBIS Cup games in the United States. JACK PURCELL's superior craftsmanship and unique styling are also favored by Hollywood's elite. Hollywood legendary movie stars JAMES DEAN, DUSTIN HOFFMAN, and GEORGE HARRISON of the BEATLES band are all fans of JACK PURCELL.

Dustin Hoffman wore JACK PURCELL in the film "The Graduate". As time goes by, JACK PURCELL's unique charm remains unchanged. In 2000, JACK PURCELL landed in mainland China. Black, white, pink, khaki, coffee, sapphire blue, navy blue, apple green and other colorful colors are on the scene. The wear-resistant and flexible canvas upper, unique appearance design and the consistent tradition of paying attention to details show that the classic family will last forever. of elegance.

3.PRO STAR

The characteristic of this series is that there are stars and arrows on both sides of the upper. There is no LOGO at the bottom of the heel, but there is one at the highest point of the heel. Stars are the same as CONVERSE in English. PRO STAR's unique "Star Arrow" logo has been used since CONVERSE was founded. The "Star Arrow" logo has accompanied Dr. J (JULIUS ERVING), "Magic" Johnson PRO STAR (EARVIN JOHNSON), and "Big Bird" Bird (LARGY BIRD) in the NBA, creating one popular basketball myth after another. Now, the "Star Arrow" logo is no longer limited to sneakers. PRO STAR's simple and unique logo and simple color scheme evoke beautiful memories of the innocent era and give a new interpretation of the retro trend. In Japan and South Korea, PRO STAR has become the best-selling shoe after JACK PURCELL.

4.ONE STAR

When Dr. J - Julius L. Erving took off from the free throw line and dunked, a legendary name was immediately engraved on the NBA's "Pantheon". Engraved with ONE STAR along with Dr. J’s name, there is also a great classic that takes its place – CONVERSE basketball shoes. Just like the "magic shoes" of elves in ancient mythology, Dr. J, "Magic" Johnson, "Big Bird" Bird, "Aunt Larry", "Rebounder King" Rodman and "Postman" Malone all wore CONVERSE Created one popular modern myth after another.

5. STAR 70

This series of designs began in the 1970s. From 2000 to 2003, it was mainly promoted by Kimura's endorsement. In the early days, it was also called one of Kimura's shoes. Its main feature is the star pattern STAR 70 on both sides of the upper, and there are two slashes on both sides of the star. In addition to ALL STAR, there are also other small English buttons on the heel.

6. Special service

CONVERSE special service boots are the perfect combination of CONVERSE's 80 years of shoemaking experience and continuous innovation and development. Due to its excellent features and excellent technology, it well meets the needs of Secret Service. The initial target was the American CIA agents. Later, the special service boots produced by CONVERSE became the first choice for special forces around the world. Now the main targets of the Special service series are the US Army Delta Force (Delta Force) and the British Royal Marines.

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[Edit this paragraph] Spokesperson

☆Xu Jinglei, female, actress. In 1999, Xu Jinglei was elected as the most popular actress of the era by Beijing college students with the second-place vote, only 100 votes behind Xu Fan, who was elected first; "New Weekly" said that she "makes people feel very "Comfortable" and one of the "Top Ten Amazing Things of 1998"; became the brand spokesperson of the American sports brand CONVERSE in China. (This is CONVERSE after NBA superstar "The Postman" Karl Malone signed Converse's brand spokesperson in 2000)

☆Japanese dramas have attracted more and more people's love, and the super popular idol Kimura Takuya has become a fashion As a spokesperson, in Japan, South Korea, Taiwan and other places, whatever clothes Kimura wears will become popular. Kimura Takuya's favorite shoe brand is CONVERSE. The shoes on Kimura Takuya's feet in "Life is Beautiful" are the ONE STAR in CONVERSE. Noriko Sakai, the heroine of the Japanese drama "Love at Sunset", also has a soft spot for CONVERSE. CONVERSE is the Hari people’s first choice for fashion. In Japan and South Korea, CONVERSE is the number one brand of sports and casual shoes.

CONVERSE SHOP is spread all over the streets of Japan and South Korea, with a wide range of products. Entertainers who go to Japan for filming or sightseeing enjoy buying CONVERSE shoes locally. Mainland youth idol drama actress Xu Jinglei met CONVERSE in Ginza, Tokyo, and later became CONVERSE's spokesperson for mainland China. Jordan Chan, Zhang Ziyi, Lin Xiaopei, and Su Youpeng all love CONVERSE. CONVERSE has created a global canvas shoe kingdom, ranking first in the world in terms of style and sales.

☆Alec Su, male, actor. The former members of the Little Tigers became popular again due to the 1998 and 1999 Return of the Pearl 1 and 2. They became popular idols with their sunny, healthy and handsome image. Ranked first in all major idol rankings, he is a well-deserved popular idol. In 2000, he and Xu Jinglei became the brand spokespersons of the American sports brand CONVERSE in China.

☆He Rundong, spokesperson for China in 2002. Representing a sunny and handsome image, he has endorsed TAG Heuer, PUMA and other brands since his debut, has appeared in many film and television dramas, and is committed to the fine production of records. In 2002, he and Xu Jinglei were appointed as spokespersons for China.

☆Dwyane Wade

Name: Dwyane Wade

Position: Guard

Height: 1.93M

Weight: 96.2 kg

Graduate school: Marquette University< /p>

Brand endorsement: CONVERSE

☆Stefanie Sun endorsed Converse during the 2002 World Cup

[Edit this paragraph] Brand history

1908 - Like most brands, Converse (Converse) takes its origin from the surname of its founder, Mr. Marquis M. Converse. It was started by 15 employees from the initial product production in the Massachusetts factory. All Star was born.

1917 - The first pair of Converse All Star shoes came out. With the excellent characteristics of the product itself, after years of continuous testing, it became one of the most famous sports shoes in history.

1917 - A young basketball player named Chuck Taylor joined the Professional Basketball League and chose sneakers made of Converse All Star shoes. Because he constantly recommended Converse All Star to be sold to various college and high school basketball teams, in 1921, Chuck Taylor signed a contract with Converse and became a member of the business representative, launching a page of the legendary cooperation between Converse and Chuck Taylor.

1923 - Chuck Taylor's signature was placed on the ankle of the sneaker, becoming one of the product's features, and All Star became synonymous with basketball shoes.

In 1935, the famous Canadian badminton player Jack Purcell designed the innovative and durable Jack Purcell (smile) series for Converse, which became another classic of Converse.

1936 - Chuck Taylor's signature became part of the Converse trademark, inseparable from Converse, and launched the concept of people wearing sneakers in sports situations.

1936 - Converse All Star shoes became the designated shoes for the U.S. Olympic basketball team.

1941 - During World War II, Converse also joined the production of American military supplies. With Converse's professional technology, it produced a series of special-purpose boots and hoods. , foot protection, etc.

1966 - Converse All Star launched colored basketball shoes for the first time, breaking the single white color strategy of nearly six decades.

1982 - Converse was launched on the NASDAQ stock market and became a listed company.

1985 - Converse All Star shoes became popular in Japan and created excellent results.

1991 - Converse became the designated game shoe for the NBA.

1996 - All Star global sales exceed 700 million pairs.

2003 - NIKE acquired Converse for US$350 million

2008 - Converse's 100th anniversary, the slogan Welcome To The Converse Century was proposed

Converse has a history of hundreds of years. In 1908, Mr. Converse founded the Converse brand in the United States. The earliest pair of basketball shoes was created by Converse in 1917. ALL STAR, a well-known athlete can be signed at that time. In 1923, Converse became the endorsement of basketball shoes around the world.

Initially, Converse mainly developed basketball shoes. In the past, people could not imagine that canvas shoes were the current basketball shoes. Due to the changes of the times, there have been great changes.

In 1936, Converse basketball shoes became the designated basketball shoes for the American team. Converse can be said to be a leader in the industry. In 1982, Converse was listed on the NASDAQ in the United States, and the overall stock price was still acceptable. A promotion was made in 1985 and achieved very brilliant results in Japan.

Converse is now the designated shoe of the NBA and has evolved since then. With the development of science and technology, basketball shoes have developed to high technology. The canvas shoes created in the past have become a favorite brand of fashion people.

Consumers can feel from the products that this brand has a classic and fashionable taste. The Converse brand is gradually through its classic and fashionable taste, as a kind of self-realization, consumption in its own stage continuous realization. In recent years, the concept of "BE A STAR" has been launched, which means that everyone is expected to show themselves and realize themselves on their own stage. This is the culture that Converse has achieved over the past hundred years.

The Converse brand has a century-old history in the United States. In the minds of Americans, it is like McDonald's and Coca-Cola. It is a brand that will last for a century.

[Edit this paragraph] Identify authenticity

*Official article

Every pair of officially produced Converse shoes are recorded in the database, that is to say, take the shoes Go to the Converse counter to swipe the barcode on the tag or shoe box, and the official data of the shoe will be displayed immediately (including year, production quarter, style, color, number, and shoe style).

PS: The barcodes of shoes produced in 2008 are folded in half. This method of identification has the highest recognition rate and is the most accurate. However, some friends are too embarrassed to go to the counter to swipe the barcode. It is recommended to get a pair of shoes. Go to the counter to find a way to swipe the tag!

If you find this method inconvenient, we can take a look at the identification method: (As long as there is any discrepancy, it will be regarded as an imitation!)

1. Soles

1. Sole template

All Converse shoes in 2008 must have grooves. If there are no grooves, they are definitely not authentic. But our opinion is that those with grooves may not be genuine. After all, a groove is just a template problem and there is no technical problem. For the soles, our recommended method of identification is to look at the amount of glue!

2. Glue content

The glue content of our genuine Converse shoes is 51%. Many sellers on the Internet say it is more than 60%, more than 80%, this is all It’s a lack of common sense! Since there is such a high glue content, we have three points to distinguish:

A: Use a nail clipper on the soles of the shoes. The authentic ones will never turn white! Genuine products will have some scratch marks. Just rub them with your fingers and the scratch marks will disappear.

This is a sign of wear resistance. Simulation shoes cannot do this. This is technical content. The other 51% of the glue content is a huge investment for simulation products!

B: The glue content is a very important factor in determining the comfort of the soles. Genuine shoes are very comfortable and fit well, but imitation ones cannot!

Friendly reminder: Wearing flat shoes for the first time will feel a little awkward, but it will not cause discomfort and make walking difficult!

C: The genuine product feels heavy in your hand!

2. Shoe upper:

This point is easily overlooked by imitation products, which is the purchase of shoe upper fabric. After all, the simulation is a simulation, but the image is not similar to God.

If it is rough to the touch, it is definitely not authentic! In addition, the workmanship of genuine stitches is very particular. The width of the stitches on genuine shoes is very natural!

3. Shoelaces

Shoelaces are more likely to be ignored, because there is no anti-counterfeiting on the shoelaces, and we cannot see the quality problems. Regarding this, we are Look at it this way: the cotton content of genuine shoelaces is very high. You can untie the shoelaces of genuine shoes. After they are naturally straightened, they can be stretched again. When they are stretched to the longest, as soon as we relax, the shoes The belt will shrink automatically!

4. Shoe uppers

1. Genuine shoes have braces, the cost of braces is relatively high, braces can effectively prevent degumming

2. The logo on the back of the heel is concave and convex, and it fits the upper very well. This is due to the precision of the shoe machine!

5. Shoe Box

1. Genuine shoe boxes are very hard, and the printing is very good, and they are not easy to fade. Simulations usually don't pay attention to details, and the color of the shoe box often fades easily!

2. The more important thing is that the labels on the shoe boxes and tags can be swiped at the counter!

1. Shoe Box

CONVERSE shoe box is made of one-piece corrugated paper (so-called one-piece type: the disassembled shoe box is printed from a piece of paper and is not disassembled and assembled). The printing is clear without ghosting, the color is bright, and the paper is thick and hard. The CONVERSE shoe box changes appearance every year. The shoe boxes of 2004 are black or blue, and the shoe boxes of 2005 and 2006 are black. The production date is printed on the inside of the shoe box.

What the inside of the shoe box looks like. The production date inside the shoe box.

There are two stickers on the right side of the shoe box. One has a front and side view of the shoe and the product name of the shoe. , item number, color and US size; the other is printed with the unified item number, national uniform price, model, material, size (US size, European size, Chinese size), computer barcode, and the sticker can be removed. The fonts are of high definition and covered with a high-quality reflective film. The effect is different from ordinary stickers. There is also a sticker with markings on the bottom of the shoe box.

The bottom of the shoe box on the right side of the shoe box

2. Moisture-proof paper

A pair of genuine products from specialty stores that have undergone strict inspection must have a translucent seal inside. Moisture-proof paper (copy paper) with "CONVERSE" written all over it. It can wrap two shoes and effectively prevent moisture and absorb moisture. Generally, pirated shoes do not pay attention to these, and only put a piece of cheap ordinary white paper.

3. Desiccant

There is a desiccant in the converse shoe box. The words "CONVERSE desiccant is not edible" are printed on the desiccant in clear fonts. Generally, pirated shoe dealers will not pay attention to these details. Friends who like Converse should not miss these details~

4. Hang tags

From time to time, CONVERSE will replace different hang tags. These hang tags will use different paper materials and different craftsmanship. Leave the imitators behind. The 2005 tags have gone through a matte film (which feels waxy and relatively smooth) and are basically not used in fine imitations; the 2006 tags also use a more advanced embossed effect.

The old 2005 hangtag and the new 2006 hangtag (the green stars are embossed effects)

The embossed effect of the stars inside the 2006 hangtag. The computer barcode on the back of the new hangtag (tearable) Next)

5. Soles

The reason why Converse brand shoes have been selling well for hundreds of years is not only because of their novel styles and endless styles, they are often the most popular necessary equipment among young people. CONVERSE's shoes are made of sufficient materials. A pair of genuine Converse shoes will be relatively heavy, but the sole is the sole. Even a pair of canvas shoes is quite heavy, especially if they are CONVERSE cowhide shoes.

CONVERSE vulcanized shoes (material: canvas) CONVERSE vulcanized shoes (material: cowhide)

There is a raised "CONVERSE ☆ ALL STAR" LOGO mark in the middle of the sole, and there is a "CONVERSE ☆ ALL STAR" logo next to the logo. Anti-counterfeiting six-pointed star* (pictured), with the R registered trademark next to the star. The bottom is the shoe size.

Markings of colored soles Markings of colored soles

Converse's soles are made of disposable virgin rubber. The soles are strong and elastic. Even if they are worn for a long time, the soles will not wear out easily. Converse's shoes are glued with natural environmentally friendly glue, so the glue may open if worn for a long time or incorrectly. The materials used in the fakes are obviously different. Some copycat factories use recycled secondary glue and tertiary glue. The soles are harder and lighter than the original ones, and have no elasticity. They will break after being worn for a while. The rubber pads inside the shoes are of poor quality and are easily deformed. ,smell.

See for yourself! This is Converse 1908 Li Ning. The mother of the Prince of Gymnastics may not have been born yet!