The brand logo of Yili Co., Ltd. is surrounded by three "crescents": two different shades of green represent the far-reaching and vast grasslands; blue represents the bright sunshine in the clear sky nourishing all things, which means Health and vitality; white represents nutritious milk, and the red "Yili Brand" grows in the sun-drenched blue sky and green land.

The entire LOGO uses an oval as its outline, expressing a Chinese style of harmony and balance. It effectively conveys the brand concept of "nourishing life and vitality". Each design element contains the health product support and vitality brought by the Yili brand to the public. It has now become the unique, standardized and fixed visual symbol of the Yili brand.