Legal analysis: In principle, it is not allowed. If you want to open a franchise store trademark, you have to license it to others. If you have not successfully registered a trademark, you can't apply for license filing.

Legal basis: Regulations on the Administration of Commercial Franchising

Article 3 Commercial franchising (hereinafter referred to as franchising) as mentioned in these Regulations refers to an enterprise (hereinafter referred to as franchisor) that owns business resources such as registered trademarks, corporate logos, patents and proprietary technologies, and licenses its business resources to other operators (hereinafter referred to as franchisees) in the form of contracts, and the franchisees operate under a unified business model according to the contract.

units and individuals other than enterprises may not engage in franchise activities as franchisees.

article 7 a franchisee shall have a mature business model when engaging in franchising activities, and have the ability to continuously provide business guidance, technical support and business training for the franchisee.

a franchisor shall have at least two direct stores in franchise activities, and the operating time shall exceed one year.

article 8 a franchisor shall, within 15 days from the date of concluding a franchise contract for the first time, file with the competent commercial department in accordance with the provisions of these regulations. Engaged in franchise activities within the scope of provinces, autonomous regions and municipalities directly under the central government, it shall be filed with the competent commercial departments of the local people's governments of provinces, autonomous regions and municipalities directly under the central government; Those who engage in franchising activities across provinces, autonomous regions and municipalities directly under the Central Government shall file with the competent department of commerce of the State Council.

The franchisor shall submit the following documents and materials when filing with the competent commercial department:

(1) A copy of the business license or the enterprise registration (registration) certificate;

(2) sample franchise contract;

(3) Franchise operation manual;

(4) market plan;

(5) a written commitment and relevant certification materials showing that it complies with the provisions of Article 7 of these Regulations;

(6) other documents and materials as stipulated by the competent department of commerce of the State Council.

if the franchised products or services should be approved before they can be operated according to law, the franchisor shall also submit relevant approval documents.