Substantive examination mainly examines whether the constituent elements of the trademark applied for registration meet the substantive requirements stipulated in the Trademark Law and its regulations, and then makes a decision of approval or rejection. The main contents of the substantive examination include: 1? Whether the trademark applied for registration meets the statutory constituent elements specified in Article 8 of the Trademark Law; 2? Whether the trademark applied for registration has the distinctiveness stipulated in Article 9 of the Trademark Law and whether it infringes Prior rights of others; 3? Whether the trademark applied for registration violates the provisions of Articles 10, 11, and 12 of the Trademark Law on prohibited use or registration of marks; 4? Whether the trademark applied for registration violates Article 13 of the Trademark Law Article 16 prohibits the translation, imitation, and copying of other people’s well-known trademarks; 5. Whether the trademark applied for registration violates the provisions of Article 16 of the Trademark Law on the prohibition of false geographical indications; 6. Whether the trademark applied for registration is the same as or similar to that of others. The trademark registered or preliminarily approved on the goods or services is identical or similar; 7? Is the trademark applied for registration identical or similar to the trademark previously applied for by others on the same or similar goods or services; 8? The trademark applied for registration is different from the cancellation , whether registered trademarks that have been canceled or expired less than 1 year ago are identical or similar;